The sharing economy and the future of movement in smart, human-scale cities

("Visionary City" by William Robinson Leigh)

(William Robinson Leigh’s 1908 painting “Visionary City” envisaged future cities constructed from mile-long buildings of hundreds of stories connected by gas-lit skyways for trams, pedestrians and horse-drawn carriages. A century later we’re starting to realise not only that developments in transport and power technology have eclipsed Leigh’s vision, but that we don’t want to live in cities constructed from buildings on this scale.)

One of the defining tensions throughout the development of cities has been between our desire for quality of life and our need to move ourselves and the things we depend on around.

The former requires space, peace, and safety in which to work, exercise, relax and socialise; the latter requires transport systems which, since the use of horsedrawn transport in medieval cities, have taken up space, created noise and pollution – and are often dangerous. Enrique Penalosa, whose mayorship of Bogota was defined by restricting the use of car transport, often refers to the tens of thousands of children killed by cars on the world’s roads every year and his astonishment that we accept this as the cost of convenient transport.

This tension will intensify rapidly in coming years. Not only are our cities growing larger and denser, but according to the analysis of city systems by Professors Geoffrey West and Louis Bettencourt of the Los Alamos National Laboratory and Professor Ian Robertson’s study of human behaviour, our interactions within them are speeding up and intensifying.

Arguably, over the last 50 years we have designed cities around large-scale buildings and transport structures that have supported – and encouraged – growth in transport and the size of urban economies and populations at the expense of some aspects of quality of life.

Whilst standards of living across the world have improved dramatically in recent decades, inequality has increased to an even greater extent; and many urbanists would agree that the character of some urban environments contributes significantly to that inequality. In response, the recent work of architects such as Jan Gehl and Kelvin Campbell, building on ideas first described by Jane Jacobs in the 1960s, has led to the development of the “human scale cities” movement with the mantra “first life, then space, then buildings”.

The challenge at the heart of this debate, though, is that the more successful we are in enabling human-scale value creation; the more demand we create for transport and movement. And unless we dramatically improve the impact of the systems that support that demand, the cities of the future could be worse, not better, places for us to live and work in.

Human scale technology creates complexity in transport

As digital technology pervades every aspect of our lives, whether in large-scale infrastructures such as road-use charging systems or through the widespread adoption of small-scale consumer technology such as smartphones and social media, we cannot afford to carry out the design of future cities without considering it; nor can we risk deploying it without concern for its affect on the quality of urban life.

Digital technologies do not just make it easier for us to communicate and share information wherever we are: those interactions create new opportunities to meet in person and to exchange goods and services; and so they create new requirements for transport. And as technologies such as 3D printing, open-source manufacturing and small-scale energy generation make it possible to carry out traditionally industrial activities at much smaller scales, some existing bulk movement patterns will be replaced by thousands of smaller, peer-to-peer interactions created by transactions in online marketplaces. We can already see the effects of this trend in the vast growth of traffic delivering goods that are purchased or exchanged online.

Estimates of the size of this “sharing economy“, defined by Wikipedia as “economic and social systems that enable shared access to goods, services, data and talent“, vary widely, but are certainly significant. The UK Economist magazine reports one estimate that it is a $26 billion economy already, whilst 2 Degrees Network report that just one aspect of it – small-scale energy generation – could save UK businesses £33 billion annually by 2030Air B’n’B – a peer-to-peer accommodation service – reported recently that they had contributed $632 million in value to New York’s economy in 2012 by enabling nearly 5,000 residents to earn an average of $7,500 by renting their spare rooms to travellers; and as a consequence of those travellers additionally spending an average of $880 in the city during their stay. The emergence in general of the internet as a platform for enabling sales, marketing and logistics for small and micro-businesses is partly responsible for a significant rise in self-employment and “micro-entrepreneurial” enterprises over the last few years, which now account for 14% of the US economy.

Digital technology will create not just great growth in our desire to travel and move things, but great complexity in the way we will do so. Today’s transport technologies are not only too inefficient to scale to our future needs; they’re not sophisticated and flexible enough to cope with the complexity and variety of demand.

Many of the future components of transport systems have already been envisaged, and deployed in early schemes: elevated cycleways; conveyor belts for freight; self-driving vehicles and convoys; and underground pneumatic networks for recycling. And to some extent, we have visualised the cities that they will create: Professor Miles Tight, for example, has considered the future living scenarios that might emerge from various evolutions of transport policy and human behavioural choices in the Visions 2030 project.

The task for the Smarter Cities movement should be to extend this thinking to envision the future of cities that are also shaped by emerging trends in digital technology and their effect on the wider economy and social systems. We won’t do that successfully by considering these subjects separately or in the abstract; we need to envision how they will collectively enable us to live and work from the smallest domestic scale to the largest city system.

(Packages from Amazon delivered to Google’s San Francisco office. Photo by moppet65535)

What we’ll do in the home of the future

Rather than purchasing and owning goods such as kitchen utensils, hobby and craft items, toys and simple house and garden equipment, we will create them on-demand using small-scale and open-source manufacturing technology and smart-materials. It will even be possible – though not all of us will choose to do so – to manufacture some food in this way.

Conversely, there will still be demand for handmade artisan products including clothing, gifts, jewellery, home decorations, furniture, and food. Many of us will earn a living producing these goods in the home while selling and marketing them locally or through online channels.

So we will leave our home of the future less often to visit shops; but will need not just better transport services to deliver the goods we purchase online to our doorsteps, but also a new utility to deliver the raw materials from which we will manufacture them ourselves; and new transport services to collect the products of our home industries and to deliver supplies to them.

We will produce an increasing amount of energy at home; whether from existing technologies such as solar panels or combined heat and power (CHP) systems; or through new techniques such as bio-energy. The relationships between households, businesses, utilities and transportation will change as we become producers of energy and consumers of waste material.

And whilst remote working means we will continue to be less likely to travel to and from the same office each day, the increasing pace of economic activity means that we will be more likely to need to travel to many new destinations as it becomes necessary to meet face to face with the great variety of customers, suppliers, co-workers and business partners with whom online technologies connect us.

What we’ll do in the neighbourhoods of the future

As we increasingly work remotely from within our homes or by travelling far away from them, less of us work in jobs and for businesses that are physically located within the communities in which we live; and some of the economic ties that have bound those communities in the past have weakened. But most of us still feel strong ties to the places we live in; whether they are historical, created by the character of our homes or their surrounding environment, or by the culture and people around us. These ties create a shared incentive to invest in our community.

Perhaps the greatest potential of social media that we’re only begin to exploit is its power to create more vibrant, sustainable and resilient local communities through the “sharing economy”.

The motivations and ethics of organisations participating in the sharing economy vary widely – some are aggressively commercial, whilst others are “social enterprises” with a commitment to reinvest profits in social growth. The social enterprise sector, comprised of mutuals, co-operatives, employee-owned businesses and enterprises who submit to “triple bottom line” accounting of financial, social and environmental capital, is about 15% of the value of most economies, and has been growing and creating jobs faster than traditional business since the 2008 crash. There is enormous potential for cities to achieve their “Smarter” objectives for sustainable, equitably distributed economic growth through contributions from social enterprises using technology to implement sharing economy business models within their region.

Sharing economy models which enable transactions between participants within a walkable or cyclable area can be a particularly efficient mechanism for collaboration, as the related transport can be carried out using human power. Joan Clos, Exective Director of UN-Habitat, has asserted that cities will only become sustainable when they are built at a sufficient population density that a majority of interactions within them can be carried out in this way (as reported informally by Tim Stonor from Dr. Clos’s remarks at the “Urban Planning for City Leaders” conference at the Crystal, London in 2012).

The Community Lovers’ Guide has published stories from across Europe of people who have collaborated to make the places that they share better, often using technology; and schemes such as Casserole Club and Land Share are linking the supply and demand of land, food, gardening and cooking skills within local communities, helping neighbours to help each other. At local, national and international levels, sharing economy ideas are creating previously unrealised social and economic value, including access to employment opportunities that replace some of those traditional professions that are shrinking as the technology used by industrial business changes.

Revenue-earning businesses are a necessary component of vibrant communities, at a local neighbourhood scale as well as city-wide. At the Academy of Urbanism Congress in Bradford this year, Michael Ward, Chair of the Centre for Local Economic Strategies, asserted that “the key task facing civic leaders in the 21st Century is this: how, in a period of profound and continuing economic changes, will our citizens earn a living and prosper?”

(“Makers” at the Old Print Works in Balsall Heath, Birmingham, sharing the tools, skills and ideas that create successful small businesses)

So whilst we work remotely from direct colleagues, we may chose to work in a collaborative workspace with near neighbours, with whom we can exchange ideas, make new contacts and start new enterprises and ventures. As the “maker” economy emerges from the development of sophisticated, small-scale manufacturing, and the resurgence in interest in artisan products, community projects such as the Old Print Works in Balsall Heath, Birmingham are emerging in low-cost ex-industrial space as people come together to share the tools and expertise required to make things and run businesses.

We will also manage and share our use of resources such as energy and water at neighbourhood scale. The scale and economics of movement of the raw materials for bio-energy generation, for example, currently dictate that neighbourhood-scale generation facilities – as opposed to city-wide, regional or domestic scale – are the most efficient. Aston University’s European Bio-Energy Research Institute is demonstrating these principles in the Aston district of Birmingham. And schemes from the sustainability pilot in Dubuque, Iowa to the Energy Sharing Co-operative in the West Midlands of the UK and the Chale community project on the Isle of Wight have shown that community-scale schemes can create shared incentives to use resources more efficiently.

One traditional centre of urban communities, the retail high street or main street, has fared badly in recent times. The shift to e-commerce, supermarkets and out-of-town shopping parks has led to many of them loosing footfall and trade, and seeing “payday lenders“, betting shops and charity shops take the place of traditional retailers.

High streets needs to be freed from the planning, policy and tax restrictions that are preventing their recovery. The retail-dominated highstreet of the 20th century emerged from a particular and temporary period in the evolution of the private car as the predominant form of transport supporting household-scale economic transactions. Developments in digital and transport technology as well as economy and society have made it non-viable in its current form; but legislation that prevents change in the use of highstreet property, and that keeps business taxes artificially high, is preventing highstreets from adapting in order to benefit from technology and the opportunities of the sharing economy.

Business Improvement Districts, already emerging in the UK and US to replace some local authority services, offer one way forward. They need to be given more freedom to allow the districts they manage to develop as best meets the economic and social needs of their area according to the future, not the past. And they need to become bolder: to invest in the same advanced technology to maximize footfall and spend from their customers as shopping malls do on behalf of their tenants, as recommended by a recent report to UK Government on the future of the high street.

The future high street will not be a street of clothes shops, bookshops and banks: some of those will still exist, but the high street will also be a place for collaborative workers; for makers; for sharing and exchanging; for local food produce and artisan goods; for socialising; and for starting new businesses. We will use social media to share our time and our resources in the sharing economy; and will meet on the high street when those transactions require the exchange of physical goods and services. We will walk and cycle to local shops and transport centres to collect and deliver packages for ourselves, or for our neighbours.

The future of work, life and transport at city-scale

Whilst there’s no universally agreed definition, an urban areas is generally agreed to be a continuously built-up area with a total population of between 2,000 and 40 million people; living at a density of around 1,000 per square kilometre; and employed primarily in non-agricultural activities (the appendices to the 2007 revision of the UN World Urbanisation Prospects summarise such criteria from around the world; 38.7 million is estimated to be the population of the world’s largest city, Tokyo, in 2025 by the UN World Urbanisation Prospects 2011).

(An analysis based on GPS data from mobile phones of end-to-end journeys undertaken by users of Abidjan’s bus services. By comparing existing bus routes to end-to-end journey requirements, the analysis identified four new bus routes and led to changes in many others. As a result, 22 routes now show increased ridership, and city-wide journey times have decreased by 10%.)

That is living at an industrial scale. The sharing economy may be a tremendously powerful force, but – at least for the foreseeable future – it will not scale to completely replace the supply chains that support the needs of such enormous and dense populations.

Take food, for example. One hectare of highly fertile, intensively farmed land can feed 10 people. Birmingham, my home city, has an area of 60,000 hectares of relatively infertile land, most of which is not available for farming at all; and a population of around 1 million. Those numbers don’t add up to food self-sufficiency; and Birmingham is a very low-density city – between one-half and one-tenth as dense as the growing megacities of Asia and South America.

Until techniques such as vertical farming and laboratory-grown food become both technically and economically viable, and culturally acceptable – if they ever do – cities will not feed themselves. And these techniques hardly represent locally-grown food exchanged between peers – they are highly technical and likely to operate initially at industrial scale. Sharing economy businesses such as Casserole Club, Kitchen Surfing, and Big Barn will change the way we distribute, process and prepare food within cities, but many of the raw materials will continue to be grown and delivered to cities through the existing industrial-scale distribution networks that import them from agricultural regions.

We are drawn to cities for the opportunities they offer: for work, for entertainment, and to socialise. As rapidly as technology has improved our ability to carry out all of those activities online, the world’s population is still increasingly moving to cities. In many ways, technology augments the way we carry out those activities in the real world and in cities, rather than replacing them with online equivalents.

Technology has already made cultural events in the real world more frequent, accessible and varied. Before digital technology, the live music industry depended on mass-marketing and mass-appeal to create huge stadium-selling tours for a relatively small number of professional musicians; and local circuits were dominated by the less successful but similar-sounding acts for which sufficiently large audiences could be reached using the media of the time. I attempted as an amateur musician in the pre-internet 1990s to find a paying audience for the niche music I enjoyed making: I was not successful. Today, social media can be used to identify and aggregate demand to make possible a variety of events and artforms that would never previously have reached an audience. Culture in the real-world is everywhere, all the time, as a result, and life is the richer for it. We discover much of it online, but often experience it in the real world.

(Birmingham’s annual “Zombie Walk” which uses social media to engage volunteers raising money for charity. Photo by Clare Lovell).

Flashmobs” use smartphones and social media to spontaneously bring large numbers of people together in urban spaces to celebrate; socialise or protest; and while we will play and tell stories in immersive 3D worlds in the future – whether we call them movies, interactive fiction or “massive multi-player online role-playing games” – we’ll increasingly do so in the physical world too, in “mixed reality” games. Technologies such as Google Glasscognitive computing and Brain/Computer Interfaces will accelerate these trends as they remove the barrier between the physical world and information systems.

We will continue to come to city centres to experience those things that they uniquely combine: the joy and excitement of being amongst large numbers of people; the opportunity to share ideas; access to leading-edge technologies that are only economically feasible at city-scale; great architecture, culture and events; the opportunity to shop, eat, drink and be entertained with friends. All of these things are possible anywhere; but it is only in cities that they exist together, all the time.

The challenge for city-scale living will be to support the growing need to transport goods and people into, out of and around urban areas in a way that is efficient and productive, and that minimises impact on the liveability of the urban environment. In part this will involve reducing the impact of existing modes of transport by switching to electric or hydrogen power for vehicles; by predicting and optimising the behaviour of traffic systems to prevent congestion; by optimising public transport as IBM have helped AbidjanDublin, Dubuque and Istanbul to do; and by improving the spatial organisation of transport through initiatives such as Arup’s Regent Street delivery hub.

We will also need new, evolved or rejuvenated forms of transport. In his lecture for the Centenary of the International Federation for Housing and Planning, Sir Peter Hall spoke eloquently of the benefits of Bus Rapid Transit systems, urban railways and trams. All can combine the speed and efficiency of rail for bringing goods and people into cities quickly from outlying regions, with the ability to stop frequently at the many places in cities which are the starting and finishing points of end-to-end journeys.

Vehicle journeys on major roads will be undertaken in the near future by automated convoys travelling safely at a combined speed and density beyond the capability of human drivers. Eventually the majority of journeys on all roads will be carried out by such autonomous vehicles. Whilst it is important that these technologies are developed and introduced in a way that emphasises safety, the majority of us already trust our lives to automated control systems in our cars – every time we use an anti-lock braking system, for example. We will still drive cars for fun, pleasure and sport in the future – but we will probably pay dearly for the privilege; and our personal transport may more closely resemble the rapid transit pods that can already be seen at Heathrow Terminal 5.

Proposals intended to accelerate the adoption of autonomous vehicles include the “Qwik lane” elevated highway for convoy traffic; or the “bi-modal glideway” and “tracked electric vehicle” systems which could allow cars and lorries to travel at great speed safely along railway networks or dedicated “tracked” roads. Alternative possibilities which could achieve similar levels of efficiency and throughput are to extend the use of conveyor belt technology – already recognised as far more efficient than lorries for transporting resources and goods over distances of tens of miles in quarries and factories – to bring freight in and out of cities; or to use pneumatically powered underground tunnel networks, which are already being used in early schemes for transporting recyclable waste in densely populated areas. Elon Musk, the inventor of the Tesla electric supercar, has even suggested that a similar underground “vacuum loop” could be used to replace long-distance train and air travel for humans, at speeds over 1000 kilometres per hour.

The majority of these transport systems won’t offer us as individuals the same autonomy and directness in our travel as we believe the private car offers us today – even though that autonomy is often severely restricted by traffic congestion and delays. Why will we chose to relinquish that control?

(Optimod's vision for integrated, predictive mobile, multi-modal transport information)

(Optimod‘s vision for integrated, predictive mobile, multi-modal transport information)

Some of us will simply prefer to, finding different value in other ways to get around.

Walking and cycling are gaining in popularity over driving in many cities. I’ve personally found it a revelation in recent years to walk around cities rather than drive around them as I might previously have done. Cities are interesting and exciting places, and walking is often an enjoyable as well as efficient way of moving about them. (And for urbanists, of course, walking offers unparalleled opportunities to understand cities). Many of us are also increasingly conscious of the health benefits of walking and cycling, particularly as recent studies in the UK and US have shown that adults today will be the first generation in recorded history to die younger than their parents because of our poor diets and sedentary lifestyles.

Alternatively, we may choose to travel by public transport in the interests of productivity – reading or working while we travel, especially as network coverage for telephony and the internet improves. As the world’s population and economies grow, competition and the need to improve productivity will lead more and more of us to this take this choice.

It is increasingly easy to walk, cycle, or use public or shared transport to travel into and around cities thanks to the availability of bicycle hire schemes, car clubs and walking route information services such as walkit.com. The emergence of services that provide instant access to travel information across all forms of transport – such as the Moovel service in Germany or the Optimod service in Lyon, France – will enhance this usability, making it easier to combine different forms of transport into a single journey, and to react to delays and changes in plans whilst en route.

Legislation will also drive changes in behaviour, from national and international initiatives such as the European Union legislation limiting carbon emissions of cars to local planning and transport policies – such as Birmingham’s recent Mobility Action Plan which announced a consultation to consider closing the city’s famous system of road tunnels.

(Protesters at Occupy Wallstreet using digital technology to coordinate their demonstration. Photo by David Shankbone)

Are we ready for the triumph of the digital city?

Regardless of the amazing advances we’re making in online technology, life is physical. Across the world we are drawn to cities for opportunity; for life-support; to meet, work and live.  The ways in which we interact and transport ourselves and the goods we exchange have changed out of all recognition throughout history, and will continue to do so. The ever increasing level of urbanisation of the world’s population demonstrates that there’s no sign yet that those changes will make cities redundant: far from it, they are thriving.

It is not possible to understand the impact on our lives of new ideas in transport, technology or cities in isolation. Unless we consider them together and in the context of changing lifestyles, working patterns and economics, we won’t design and build cities of the future to be resilient, sustainable, and equitable.  The limitation of our success in doing that in the past is illustrated by the difference in life expectancy of 20 years between the richest and poorest areas of UK cities; the limitation of our success in doing so today is illustrated by the fact that a huge proportion of the world’s population does not have access to the digital technologies that are changing our world.

I recently read the masterplan for a European city district regarded as a good example of Smart City thinking. It contained many examples of the clever and careful design of physical space for living and for today’s forms of transport, but did not refer at all to the changes in patterns of work, life and movement being driven by digital technology. It was certainly a dramatic improvement over some plans of the past; but it was not everything that a plan for the future needs to be. 

Across domains such as digital technology, urban design, public policy, low carbon engineering, economic development and transport we have great ideas for addressing the challenges that urbanisation, population growth, resource constraints and climate change will bring; but a lot of work to do in bringing them together to create good designs for the liveable cities of the future.

A design pattern for a Smarter City: Online Peer-to-Peer and Regional Marketplaces

(Photo of Moseley Farmers’ Market in Birmingham by Bongo Vongo)

(In “Do we need a Pattern Language for Smarter Cities” I suggested that “design patterns“, a tool for capturing re-usable experience invented by the town-planner Christopher Alexander, might offer a useful way to organise our knowledge of successful approaches to “Smarter Cities”. I’m now writing a set of design patterns to describe ideas that I’ve seen work more than once. The collection is described and indexed in “Design Patterns for Smarter Cities” which can be found from the link in the navigation bar of this blog).  

Design Pattern: Online Peer-to-Peer and Regional Marketplaces

Summary of the pattern:

A society is defined by the transactions that take place within it, whether their characteristics are social or economic, and whether they consist of material goods or communication. Many of those transactions take place in some form of marketplace.

As traditional business has globalised and integrated over the last few decades, many of the systems that support us – food production and distribution, energy generation, manufacturing and resource extraction, for example – have optimised their operations globally and consolidated ownership to exploit economies of scale and maximise profits. Those operations have come to dominate the marketplaces for the goods and services they consume and process; they defend themselves from competition through the expense and complexity of the business processes and infrastructures that support their operations; through their brand awareness and sales channels to customers; and through their expert knowledge of the availability and price of the resources and components they need.

However, in recent years dramatic improvements in information and communication technology – especially social mediamobile devicese-commerce and analytics – have made it dramatically easier for people and organisations with the potential to transact with each other to make contact and interact. Information about supply and demand has become more freely available; and it is increasingly easy to reach consumers through online channels – this blog, for instance, costs me nothing to write other than my own time, and now has readers in over 140 countries.

In response, online peer-to-peer marketplaces have emerged to compete with traditional models of business in many industries – Apple’s iTunes famously changed the music industry in this way; YouTube has transformed the market for video content and Prosper and Zopa have created markets for peer-to-peer lending. And as technologies such as 3D printing and small-scale energy generation improve, these ideas will spread to other industries as it becomes possible to carry out activities that previously required expensive, large-scale infrastructure at a smaller scale, and so much more widely.

(A Pescheria in Bari, Puglia photographed by Vito Palmi)

Whilst many of those marketplaces are operated by commercial organisations which exist to generate profit, the relevance of online marketplaces for Smarter Cities arises from their ability to deliver non-financial outcomes: i.e. to contribute to the social, economic or environmental objectives of a city, region or community.

The e-Bay marketplace in second hand goods, for example, has extended the life of over $100 billion of goods since it began operating by offering a dramatically easier way for buyers and sellers to identify each other and conduct business than had ever existed before. This spreads the environmental cost of manufacture and disposal of goods over the creation of greater total value from them, contributing to the sustainability agenda in every country in which e-Bay operates.

Local food marketplaces such as Big Barn and Sustaination in the UK, m-farm in Kenya and the fish-market pricing information service operated by the University of Bari in Puglia, Italy, make it easier for consumers to buy locally produced food, and for producers to sell it; reducing the carbon footprint of the food that is consumed within a region, and assisting the success of local businesses.

The opportunity for cities and regions is to encourage the formation and success of online marketplaces in a way that contributes to local priorities and objectives. Such regional focus might be achieved by creating marketplaces with restricted access – for example, only allowing individuals and organisations from within a particular area to participate – or by practicality: free recycling networks tend to operate regionally simply because the expense of long journeys outweighs the benefit of acquiring a secondhand resource for free. The cost of transportation means that in general many markets which support the exchange of physical goods and services in small-scale, peer-to-peer transactions will be relatively localised.

City systems, communities and infrastructures affected:

(This description is based on the elements of Smarter City ecosystems presented in ”The new Architecture of Smart Cities“).

  • Goals: all
  • People: employees, business people, customers, citizens
  • Ecosystem: private sector, public sector, 3rd sector, community
  • Soft infrastructures: innovation forums; networks and community forums
  • Hard infrastructures: information and communication technology, transport and utilities network

Commercial operating model:

The basic commercial premise of an online marketplace is to invest in the provision of online marketplace infrastructure in order to create returns from revenue streams within it. Various revenue streams can be created: for example, e-Bay apply fees to transactions conducted through their marketplace, as does the crowdfunding scheme Spacehive; whereas Linked-In charges a premium subscription fee to businesses such as recruitment agencies in return for the right to make unsolicited approaches to members.

More complex revenue models are created by allowing value-add service providers to operate in the marketplace – such as the payment service PayPal, which operated in e-Bay long before it was acquired; or the start-up Addiply, who add hyperlocal advertising to online transactions. The marketplace operator can also provide fee-based “white-label” or anonymised access to marketplace services to allow third parties to operate their own niche marketplaces – Amazon WebStore, for example, allows traders to build their own, branded online retail presence using Amazon’s services.

(Photo by Mark Vauxhall of public Peugeot Ions on Rue des Ponchettes, Nice, France)

Online marketplaces are operated by a variety of entities: entrepreneurial technology companies such as Shutl, for example, who offer services for delivering goods bought online through a marketplace provding access to independent delivery agents and couriers; or traditional commercial businesses seeking to “servitise” their business models, create “disruptive business platforms” or create new revenue streams from data.

(Apple’s iTunes was a disruptive business platform in the music industry when it launched – it used a new technology-enabled marketplace to completely change flows of money within the industry; and streaming media services such as Spotify have servitised the music business by allowing us to pay for the right to listen to any music we like for a certain period of time, rather than paying for copies of specific musical works as “products” which we own outright. Car manufacturers such as Peugeot are collaborating with car clubs to offer similar “pay-as-you-go” models for car use, particularly as an alternative to ownership for electric cars. Some public sector organisations are also exploring these innovations, especially those that possess large volumes of data.)

Marketplaces can create social, economic and environmental outcomes where they are operated by commercial, profit-seeking organisations which seek to build brand value and customer loyalty through positive environmental and societal impact. Many private enterprises are increasingly conscious of the need to contribute to the communities in which they operate. Often this results from the desire of business leaders to promote responsible and sustainable approaches, combined with the consumer brand-value that is created by a sincere approach. UniLever are perhaps the most high profile commercial organisation pursuing this strategy at present; and Tesco have described similar initiatives recently, such as the newly-launched Tesco Buying Club which helps suppliers secure discounts through collective purchasing. There is a clearly an opportunity for local communities and local government organisations to engage with such initiatives from private enterprise to explore the potential for online marketplaces to create mutual benefit.

In other cases, marketplaces are operated by not-for-profit organisations or social enterprises for whom creating social or economic outcomes in a financially and environmentally sustainable way is the first priority. The social enterprise approach is important if cities everywhere are to benefit from information marketplaces: most commercially operated marketplaces with a geographic focus operate in large, capital cities: these provide the largest customer base and minimise the risk associated with the investment in creating the market. If towns, cities and regions elsewhere wish to benefit from online marketplaces, they may need to encourage alternative models such as social enterprise to deliver them.

Finally, Some schemes are operated entirely on free basis, for example the Freecycle recycling network; or as charitable or donor-sponsored initiatives, for example the Kiva crowdfunding platform for charitable initiatives.

Soft infrastructures, hard infrastructures and assets required:

(The SMS for Life project uses the cheap and widely used SMS infrastructure to create a dynamic, collaborative supply chain for medicines between pharmacies in Africa. Photo by Novartis AG)

The technology infrastructures required to implement online marketplaces include those associated with e-commerce technology and social media: catalogues of goods and services; pricing mechansims; support for marketing campaigns; networks of individuals and organisations and the ability to make connections between them; payments services and multi-channel support.

Many e-commerce platforms offer support for online payments integrated with traditional banking systems; or mobile payments schemes such as the M-Pesa scheme in Kenya can be used. Alternatively, the widespread growth in local currencies and alternative trading systems might offer innovative solutions that are particularly relevant for marketplaces with a regional focus.

In order to be successful, marketplaces need to create an environment of trust in which transactions can be undertaken safely and reliably. As the internet has developed over the past two decades, technologies such as certificate-based identity assurance, consumer reviews and reputation schemes have emerged to create trust in online transactions and relationships. However, many online marketplaces provide robust real-world governance models in addition to tools to create online trust: the peer-to-peer lender Zopa created “Zopa Safeguard“, for example, an independent, not-for-profit entity with funds to re-imburse investors whose debtors are unable to repay them.

Marketplaces which involve the transaction of goods and services with some physical component – whether in the form of manufactured goods, resources such as water and energy or services such as in-home care – will also require transport services; and the cost and convenience of those services will need to be appropriate to the value of exchanges in the marketplace. Shutl’s transportation marketplace is in itself an innovation in delivering more convenient, lower cost delivery services to online retail marketplaces. By contrast, community energy schemes, which attempt to create local energy markets that reduce energy usage and maximise consumption of power generated by local, renewable resources, either need some form of smart grid infrastructure, or a commercial vehicle, such as a shared energy performance contract.

Driving forces:

  • The desire of regional authorities and business communities to form supply chains, market ecosystems and trading networks that maximise the creation and retention of economic value within a region; and that improve economic growth and social mobility.
  • The need to improve efficiency in the use of assets and resources; and to minimise externalities such as the excessive transport of goods and services.
  • The increasing availability and reducing cost of enabling technologies providing opportunities for new entrants in existing marketplaces and supply chains.

Benefits:

  • Maximisation of regional integration in supply networks.
  • Retention of value in the local economy.
  • Increased efficiency of resource usage by sharing and reusing goods and services.
  • Enablement of new models of collaborative asset ownership, management and use.
  • The creation of new business models to provide value-add products and services.

Implications and risks:

(West Midlands police patrolling Birmingham’s busy Frankfurt Market in Christmas, 2012. Photo by West Midlands Police)

Marketplaces must be carefully designed to attract a critical mass of participants with an interest in collaborating. It is unlikely, for example, that a group of large food retailers would collaborate in a single marketplace in which to sell their products to citizens of a particular region. The objective of such organisations is to maximise shareholder value by maximising their share of customers’ weekly household budgets. They would have no interest in sharing information about their products alongside their competitors and thus making it easier for customers to pick and choose suppliers for individual products.

Small, specialist food retailers have a stronger incentive to join such marketplaces: by adding to the diversity of produce available in a marketplace of specialist suppliers, they increase the likelihood of shoppers visiting the marketplace rather than a supermarket; and by sharing the cost of marketplace infrastructure – such as payments and delivery services – each benefits from access to a more sophisticated infrastructure than they could afford individually.

Those marketplaces that require transportation or other physical infrastructures will only be viable if they create transactions of high enough value to account for the cost of that infrastructure. Such a challenge can even apply to purely information-based marketplaces: producing high quality, reliable information requires a certain level of technology infrastructure, and marketplaces that are intended to create value through exchanging information must pay for the cost of that infrastructure. This is one of the challenges facing the open data movement.

If the marketplace does not provide sufficient security infrastructure and governance processes to create trust between participants – or if those participants do not believe that the infrastructure and governance are adequate – then transactions will not be carried out.

Some level of competition is inevitable between participants in a marketplace. If that competition is balanced by the benefits of better access to trading partners and supporting services, then the marketplace will succeed; but if competitive pressures outweigh the benefits, it will fail.

Alternatives and variations:

  • Local currencies and alternative trading systems are in many ways similar to online marketplace; and are often a supporting component
  • Some marketplaces are built on similar principles, and certainly achieve “Smart” outcomes, but do not use any technology. The Dhaka Waste Concern waste recycling scheme in Bangladesh, for example, turns waste into a market resource, creating jobs in the process.

Examples and stories:

Sources of information:

I’ve written about digital marketplaces several times on this blog, including the following articles:

Industry experts and consultancies have published work on this topic that is well worth considering:

Three mistakes we’re still making about Smart Cities

(David Willets, MP, Minister for Universities and Science, launches the UK Government’s Smart Cities Forum)

(I was asked this week to contribute my view of the present state of the Smart Cities movement to the UK Government’s launch of it’s Smart Cities forum, which will report to the Government’s Information Economy Council. This article is based on my remarks at the event).

One measure of how successfully we have built today’s cities using the technologies that shaped them over the last century – concrete, steel and the internal combustion engine – is the variation of life expectancy within them. In the UK, people born in the poorest areas of our large cities can expect to live lives that are two decades shorter than those born in the wealthiest areas.

We need to do much better than that as we apply the next generation of technology that will shape our lives – digital technology.

The market for Smart Cities, which many define as the application of digital technology to city systems, is growing. Entrepreneurial businesses such as Droplet and Shutl are delivering new city services, enabled by technology. City Councils, service providers and transport authorities are investing in Smart infrastructures, such as Bradford’s City Park, whose fountains and lights react to the movements of people through it. Our cities are becoming instrumented, interconnected and intelligent, creating new opportunities to improve the performance and efficiency of city systems.

But we are still making three mistakes that limit the scale at which truly innovative Smart City projects are being deployed.

1. We don’t use the right mix of skills to define Smart City initiatives

Over the last year, I’ve seen a much better understanding develop between some of the creative professions in the Smart Cities domain: technologists, design thinkers, social innovators, entrepreneurs and urban designers. Bristol’s “Hello Lamppost” is a good example of a project that uses technology to encourage playful interaction with an urban environment, thereby bringing the life to city streets that the urbanist Jane Jacobs‘ taught us is so fundamental to healthy city communities.

Internationally, cities have a great opportunity to learn from each others’ successes: smart, collective, sustainable urbanism in Scandinavia, as exemplified by Copenhagen’s Nordhavnen district; intelligent city planning and management in Asia and increasingly in the United States, where cities such as Chicago have also championed the open data movement; and the phenomenal level of small-scale, non-institutional innovation in communities in UK cities.

But this debate does not extend to some important institutions that are also beginning to explore how they can contribute towards the social and environmental wellbeing of cities and communities. Banks and investors, for example, who have the funds to support large-scale initiatives, or the skills to access them; or supermarkets and other retailers who operate across cities, nations and continents; but whose operational and economic footprint in cities is significant, and whose supply chains support or contribute to billions of lives.

It’s important to engage with these institutions in defining Smart City initiatives which not only cut across traditional silos of responsibility and budgets in cities, but also cut across the traditional asset classes and revenue streams that investors understand. A Smart City initiative that is crafted without their involvement will be difficult for them to understand, and they will be unlikely to support it. Instead, we need to craft Smart initiatives with them.

(The masterplan for Copenhagen’s regeneration of Nordhavnen, which was co-created with local residents and communities. Photo by Thomas Angermann)

2. We ask researchers to answer the wrong challenges

University research is a great source of new technologies for creating Smart solutions. But our challenge is rarely the availability of new technology – we have plenty of that already.

The real challenge is that we are not nearly exploiting the full potential of the technology already available to us; and that’s because in many cases we do not have a quantified evidence base for the financial, social, economic and environmental benefits of applying technology in city systems. Without that evidence, it’s hard to create a business case to justify investment.

This is the really valuable contribution that research could make to the Smart Cities market today: quantify the benefits of applying technology in city systems and communities; identify the factors that determine the degree to which those benefits can be realised in specific cities and communities; align the benefits to the financial and operating models of the public and private institutions that operate city services and assets; and provide the detailed data from which clear businesses cases with quantified risks and returns can be constructed.

3. We don’t listen to the quiet voices that matter

It’s my experience that the most powerful innovations that make a difference to real lives and communities occur when “little things” and “big things” work well together.

Challenges such as transport congestion, social mobility, responsible energy usage or small business growth are often extremely specific to local contexts. Successful change in those contexts is usually created when the people, community groups and businesses involved create, or co-create, initiatives to improve them.

But often, the resources available locally to those communities are very limited. How can the larger resources of institutional organisations be made available to them?

In “Resilience: why things bounce back“, Andrew Zolli describes many examples of initiatives that have successfully created meaningful change; and characterises the unusual qualities of the “translational leaders” that drive them – people who can engage with both small-scale, informal innovation in communities and large-scale, formal institutions with resources.

It’s my hope that we can enable more widespread changes not by relying only on such rare individuals, but by changing the way that we think about the design of city infrastructures. Rather than designing the services that they deliver, we should design what Service Scientists call the “affordances” they offer. An affordance is a capability of an infrastructure that can be adapted to the needs of an individual.

An example might be a smart grid power infrastructure that provides an open API allowing access to data from the grid. Developers, working together with community groups, could create schemes specific to each community which use that information to encourage more responsible energy usage. My colleagues in IBM Research explored this approach in partnership with the Sustainable Dubuque partnership resulting in a scheme that improved water and energy conservation in the city.

We can also apply this approach to the way that food is supplied to cities. The growing and distribution of food will always be primarily a large-scale, industrial operation: with 7 billion people living on a planet with limited resources, and with more than half of them living in dense cities, there is no realistic alternative. An important challenge for the food production and distribution industry, and for the technology industry, is to find ways to make those systems more efficient and sustainable.

But we can also act locally to change the way that food is processed, prepared and consumed; and in doing so create social capital and economic opportunity in some of the places that need it most. A good example is “Casserole Club“, which uses social media as the basis of a peer-to-peer model which connects people who are unable to cook for themselves with people who are willing to cook for, and visit, others.

These two movements to improve our food systems in innovative ways currently act separately; what new value could we create by bringing them together?

We’re very poor at communicating effectively between such large-scale and small-scale activities. Their cultures are different; they use different languages, and those involved spend their working lives in systems focussed on very different objectives.

There’s a very simple solution. We need to listen more than we talk.

We all have strong opinions and great ideas. And we’re all very capable of quickly identifying the aspects of someone else’s idea that mean it won’t work. For all of those reasons, we tend to talk more than we listen. That’s a mistake; it prevents us from being open to new ideas, and focussing our attention on how we can help them to succeed.

New conversations

By coincidence, I was asked earlier this year to arrange the agenda for the annual meeting of IBM’s UK chapter of our global Academy of Technology. The Academy represents around 500 of IBM’s technology leaders worldwide; and the UK chapter brings 70 or so of our highest achieving technologists together every year to share insights and experience about the technology trends that are most important to our industry, and to our customers.

(Daden's visualisation of the new Library of Birmingham, created before construction started and used to familiarise staff with the new building they would be working in. Taken from Daden's brochure describing the work more fully).

(Daden’s visualisation of the new Library of Birmingham, created before construction started and used to familiarise staff with the new building they would be working in. Taken from Daden’s brochure describing the work more fully).

This year, I’m bringing them to Innovation Birmingham for two days next week to explore how technology is changing Britain’s second city. We’ll be hearing about Birmingham City Council’s Smart City Strategy and Digital Birmingham‘s plans for digital infrastructure; and from research initiatives such as the University of Birmingham’s Liveable Cities programme; Aston University’s European Bio-Energy Research Institute; and Birmingham City University’s European Platform for Intelligent Cities.

But we’ll also be hearing from local SMEs and entrepreneurs creating innovations in city systems using technology, such as Droplet‘s smartphone payment system; 3D visualisation and analytics experts Daden, who created a simulation of Birmingham’s new Library; and Maverick Television whose innovations in using technology to create social value include the programmes Embarrassing Bodies and How to Look Good Naked. And we’ll hear from a number of social innovators, such as Localise West Midlands, a not-for-profit think-tank which promotes localisation for social, environmental and economic benefit, and Hub Launchpad, a business-accelerator for social enterprise who are building their presence in the city. You can follow our discussions next week on twitter through the hashtag #IBM_TCG.

This is just one of the ways I’m trying to make new connections and start new conversations between stakeholders in cities and professionals with the expertise to help them achieve their goals. I’m also arranging to meet some of the banks, retailers and supply-chain operators who seem to be most focussed on social and environmental sustainability, in order to explore how those objectives might align with the interests of the cities in which they operate. The British Standards Institute is undertaking a similar project to explore the financing of Smart Cities as part of their Smart Cities programme. I’m also looking at the examples set by cities such as Almere whose collaborative approach to urban design, augmented by their use of analytics and technology, is inspirational.

This will not be a quick or easy process; but it will involve exciting conversations between people with passion and expertise. Providing we remember to listen as much as we talk, it’s the right place to start.

A design pattern for a Smarter City: Local Currencies and Alternative Trading Systems

(Photo of the Brixton Pound by Charlie Waterhouse)

(In “Do we need a Pattern Language for Smarter Cities” I suggested that “design patterns“, a tool for capturing re-usable experience invented by the town-planner Christopher Alexander, might offer a useful way to organise our knowledge of successful approaches to “Smarter Cities”. I’m now writing a set of design patterns to describe ideas that I’ve seen work more than once. The collection is described and indexed in “Design Patterns for Smarter Cities” which can be found from the link in the navigation bar of this blog).  

Design Pattern: Local Currencies and Alternative Trading Systems

Summary of the pattern:

There are many definitions of a “smart city”, but they all incorporate the concept of innovations, enabled by technology, that change the relationships between the creation of financial and social value and the consumption of resources.

Money is our universal system for quantifying the exchange of value; but most of the systems which measure value using money do not incorporate social or environmental factors – externalities as they are known by economists. Consequently a variety of alternative systems of trading and exchange have emerged amongst online communities and in local ecosystems that are exploring new ways to create sustainable regional economic and social improvement.

Some of these schemes use paper or electronic currencies that are issued and accepted within a particular place or region; and that have the effect of influencing people and businesses to spend the money that they earn locally, promoting regional economic synergies. Last year, Bristol became the 5th UK town or city to operate its own currency using this model, and “Droplet” operate a local smartphone payment scheme in Birmingham and London.

Other schemes are based on the bartering of goods, money, time and services, such as time banking. And some schemes combine both elements – In Switzerland, a complementary currency, the Wir , has contributed to economic stability over the last century by allowing some debt repayments to be bartered locally when they cannot be repaid in universal currency.

As these schemes develop – and in particular as they adopt technologies such as smartphones and offer open APIs to allow developers to incorporate their capabilities in new services – they are increasingly being used as an infrastructure for Smarter City projects in domains such as transport, food supply and energy.

(The SMS for Life project uses the cheap and widely used SMS infrastructure to create a dynamic, collaborative supply chain for medicines between pharmacies in Africa. Photo by Novartis AG)

Such schemes exploit the potential for the combination of information technology and local currencies to calculate rates of exchange that compare the social, environmental and economic cost of goods and services to their immediate, contextual value to the participants in the transaction. The academic field of service science has evolved to study the ways in which such possibilities lead to business and service invocation.

This trend is particularly strong in some African nations where a lack of physical and transport infrastructure has led to a surge in business innovation supported by mobile payments schemes. For example, the Kilimo Salama scheme in Kenya provides affordable insurance to subsistence farmers by using remote weather monitoring to trigger payouts via mobile phones, rather than undertaking expensive site visits to assess claims.

City systems, communities and infrastructures affected:

(This description is based on the elements of Smarter City ecosystems presented in ”The new Architecture of Smart Cities“).

  • Goals: Wealth, health, opportunity, choice, sustainability
  • People: Any
  • Ecosystem: All
  • Soft infrastructures: Leadership and governance, networks and community organisations
  • City systems: Transport systems, health, culture, economy, retail, leisure; and potentially others
  • Hard infrastructures: Information and communication technology

Commercial operating models, alternatives and variations:

Four main types of commercial model exist, each constituting a variation of this pattern:

  • Local currencies operated as social enterprises within specific towns or cities, pursing local economic objectives, often issuing paper currencies. Examples include the Bristol, Brixton, Lewes, Stroud, and Totnes pounds. These schemes link to national and universal currency by offering defined processes and rates of exchange. Often the financial backing is provided by a credit union or other mutual financial organisation.
  • Smartphone payment schemes operated by private enterprises, usually entrepreneurial technology companies. These companies may not have local economic objectives as a primary focus, but will usually deploy their services and build businesses with a network of merchants in a specific city in order to create the critical mass necessary to persuade consumers to adopt the service. These schemes link to traditional payment systems either through direct integration to banking services, or though the billing systems offered by mobile network operators.
  • Recycling and bartering networks such as Freecycle which operate very informally and are locally focused as they involve people physically meeting to exchange goods or services. Such networks are often governed at least as much by codes of behaviour as they are by being legally constituted as formal bodies.
  • Local loyalty schemes operated by city councils or by businesses on behalf of local communities, and that encourage local businesses to collectively reward customers for using their products and services. Examples include the “Backing Birmingham” b-card; the not-for-profit “tag” scheme that operates in Durham, Manchester and Stockport; and Local Loyalty Powys.

In addition, it is likely that formal banking institutions and payments intermediaries will enter this market in some form. Many financial institutions started as or are now social enterprises, or express community objectives in their charters; credit unions, for example, or Hancock Bank, whose charter as a community bank led them to take powerful actions to assist the citizens of New Orleans to recover from hurricane Katrina in 2005 .

These institutions are increasingly exploring the role they can take in supporting Smarter Cities, both directly  or through supporting innovation facilities like the Future Cities programme at the Level39 incubator in London’s financial district.

Soft infrastructures, hard infrastructures and assets required:

Local currencies and trading schemes are formed where an entrepreneurial organisation – whether a private business or a social enterprise – works together with a community organisation – either an institution such as a city council, or a community such as a local business network. Trust and collaboration between the entrepreneur, institution and community are vital to success. In particular, city institutions can support the scheme by allowing employees to chose to be paid through it in whole or in part – Lambeth Council offers employees the choice to be paid in part in Brixton pounds; and Bristol’s mayor takes his entire salary in Bristol Pounds.

A Payments or billing service, or mechanisms to print local currency and govern its exchange for national currency are also required in order to integrate the local scheme with the traditional economy. The governance of these arrangements is crucial to convincing individuals and businesses to trust this new independent form of currency.

Schemes achieve the highest level of adoption where they are supported by strong local economic and business communities, such as Business Improvement Districts or campaigns such as Coffee Birmingham.

(The QR code that enabled Will Grant of Droplet to buy me a coffee at Birmingham Science Park Aston using Droplet’s local smartphone payment solution; and the receipt that documents the transaction)

Driving forces:

The factors that lead to the emergence of local currencies and alternative trading systems include:

  • The desire from local government, within local communities and amongst local businesses and entrepreneurs to support local economic and social growth.
  • Disillusion with traditional financial systems following the 2008 crash, recent banking scandals, and the reluctance of some banks to lend to small business; along with an awareness that alternative models are increasingly viable for some purposes.
  • The increasing availability of low-cost payment systems to support transactions in online marketplaces that exchange local resources, such as local food initiatives, community energy schemes, shared transport systems and timebanks.

Benefits:

Benefits of local currencies and alternative trading systems include:

  • The potential to link the formal economy with informal transactions, some of which are crucial to creating value in communities with the fewest resources.
  • The ability to include local externalities in the rate of exchange associated with transactions.
  • Reinforcement of local economic synergies.
  • The creation of brand value for towns and cities with flourishing local currencies.

Alternatives and variations:

Alternatives and variations of this pattern are described under “Commercial operating models, alternatives and variations” above.

Implications and risks:

Local currencies are not universally admired. Some merchants complain that it is inconvenient to accept payment in a currency with restrictions on spending, or that requires conversion to national currency; and some commentators have questioned whether they achieve anything that couldn’t be achieved through simpler means. Newspaper and BBC journalists have explored these issues in reports describing the Lewes Pound.

Local currency schemes must also offer some mechanism to protect the value of currency held by users of the scheme. This might be achieved if the currency is operated by a mutual financial organisation such as a credit union; or by depositing matching funds in national currency in a traditional bank account. Where printed notes are issued, steps must be taken to prevent them being easily reproduced fraudulently.

Finally, in order to succeed, local currencies need to achieve a critical mass of users and of accepting merchants. Lambeth Council accept payments of business rates in Brixton pounds, and allow employees to take part of their salaries in the currency. Both actions support growth in use of the currency. The presence of strong community groups amongst local businesses can also boost such schemes.

(George Ferguson, Bristol’s Mayor, whose salary is paid in Bristol Pounds . His red trousers are famous . Photo by PaulNUK)

Examples and stories:

The story of Hancock Bank’s actions to assist the citizens of New Orleans to recover from hurricane Katrina in 2005 is told in this video, and shares many of the values that local currencies are based on.

Hancock Bank’s actions were the result of senior management basing their decisions on the company’s purpose, expressed in its charter, to support the communities of the city. This is in contrast to the behaviour of Bob Diamond, who resigned as CEO of Barclays Bank following the Libor rate-manipulation scandal, who under questioning by parliamentary committee could not remember what the Bank’s founding principles, written by community-minded Quakers, stated.

Rose Goslinga tells the story of forming the Kilimo Salama micro-insurance scheme here.

Sources of information:

In addition to the sources already linked to in this pattern, Brett Scott’s “Heretic’s guide to global finance” explores a number of ways to adapt the traditional financial system to achieve social and environmental objectives.

Can Smarter City technology measure and improve our quality of life?

(Photo of Golden Gate Bridge, San Francisco, at night by David Yu)

Can information and technology measure and improve the quality of life in cities?

That seems a pretty fundamental question for the Smarter Cities movement to address. There is little point in us expending time and money on the application of technology to city systems unless we can answer it positively. It’s a question that I had the opportunity to explore with technologists and urbanists from around the world last week at the Urban Systems Collaborative meeting in London, on whose blog this article will also appear.

Before thinking about how we might approach such a challenging and complex issue, I’d like to use two examples to support my belief that we will eventually conclude that “yes, information and technology can improve the quality of life in cities.”

The first example, which came to my attention through Colin Harrison, who heads up the Urban Systems Collaborative, concerns public defibrillator devices – equipment that can be used to give an electric shock to the victim of a heart attack to restart their heart. Defibrillators are positioned in many public buildings and spaces. But who knows where they are and how to use them in the event that someone nearby suffers a heart attack?

To answer those questions, many cities now publish open data lists of the locations of publically-accessible Defibrillators. Consequently, SmartPhone apps now exist that can tell you where the nearest one to you is located. As cities begin to integrate these technologies with databases of qualified first-aiders and formal emergency response systems, it becomes more feasible that when someone suffers a heart attack in a public place, a nearby first-aider might be notified of the incidence and of the location of a nearby defibrillator, and be able to respond valuable minutes before the arrival of emergency services. So in this case, information and technology can increase the chancees of heart attack victims recovering.

(Why Smarter Cities matter: "Lives on the Line" by James Cheshire at UCL's Centre for Advanced Spatial Analysis, showing the variation in life expectancy and correlation to child poverty in London. From Cheshire, J. 2012. Lives on the Line: Mapping Life Expectancy Along the London Tube Network. Environment and Planning A. 44 (7). Doi: 10.1068/a45341)

(Why Smarter Cities matter: “Lives on the Line” by James Cheshire at UCL’s Centre for Advanced Spatial Analysis, showing the variation in life expectancy across London. From Cheshire, J. 2012. Lives on the Line: Mapping Life Expectancy Along the London Tube Network. Environment and Planning A. 44 (7). Doi: 10.1068/a45341)

In a more strategic scenario, the Centre for Advanced Spatial Analysis (CASA) at University College London have mapped life expectancy at birth across London. Life expectancy across the city varies from 75 to 96 years, and CASA’s researchers were able to correlate it with a variety of other issues such as child poverty.

Life expectancy varies by 10 or 20 years in many cities in the developed world; analysing its relationship to other economic, demographic, social and spatial information can provide insight into where money should be spent on providing services that address the issues leading to it, and that determine quality of life. The UK Technology Strategy Board cited Glasgow’s focus on this challenge as one of their reasons for investing £24 million in Glasgow’s Future Cities Demonstrator project – life expectancy at birth for male babies in Glasgow varies by 26 years between the poorest and wealthiest areas of the city.

These examples clearly show that in principle urban data and technology can contribute to improving quality of life in cities; but they don’t explain how to do so systematically across the very many aspects of quality of life and city systems, and between the great variety of urban environments and cultures throughout the world. How could we begin to do that?

Deconstructing “quality of life”

We must first think more clearly about what we mean by “quality of life”. There are many needs, values and outcomes that contribute to quality of life and its perception. Maslow’s “Hierarchy of Needs” is a well-researched framework for considering them. We can use this as a tool for considering whether urban data can inform us about, and help us to change, the ability of a city to create quality of life for its inhabitants.

(Maslow’s Hierarchy of Needs, image by Factoryjoe via Wikimedia Commons)

But whilst Maslow’s hierarchy tells us about the various aspects that comprise the overall quality of life, it only tells us about our relationship with them in a very general sense. Our perception of quality of life, and what creates it for us, is highly variable and depends on (at least) some of the following factors:

  • Individual lifestyle preferences
  • Age
  • Culture and ethnicity
  • Social standing
  • Family status
  • Sexuality
  • Gender
  • … and so on.

Any analysis of the relationship between quality of life, urban data and technology must take this variability into account; either by allowing for it in the analytic approach; or by enabling individuals and communities to customise the use of data to their specific needs and context.

Stress and Adaptability

Two qualities of urban systems and life within them that can help us to understand how urban data of different forms might relate to Maslow’s hierarchy of needs and individual perspectives on it are stress and adaptability.

Jurij Paraszczak, IBM’s Director of Research for Smarter Cities, suggested that one way to improve quality of life is to reduce stress. A city with efficient, well integrated services – such as transport; availability of business permits etc. – will likely cause less stress, and offer a higher quality of life, than a city whose services are disjointed and inefficient.

One cause of stress is the need to change. The Physicist Geoffrey West is one of many scientists who has explored the roles of technology and population growth in speeding up city systems; as our world changes more and more quickly, our cities will need to become more agile and adaptable – technologists, town planners and economists all seem to agree on this point.

The architect Kelvin Campbell has explored how urban environments can support adaptability by enabling actors within them to innovate with the resources available to them (streets, buildings, spaces, technology) in response to changes in local and global context – changes in the economy of cultural trends, for example.

Service scientists” analyse the adaptability of systems (such as cities) by considering the “affordances” they offer to actors within them. An “affordance” is a capability within a system that is not exercised until an actor chooses to exercise it in order to create value that is specific to them, and specific to the time, place and context within which they act.

An “affordance” might be the ability to start a temporary business or “pop-up” shop within a disused building by exploiting a temporary exemption from planning controls. Or it might be the ability to access open city data and use it as the basis of new information-based business services. (I explored some ideas from science, technology, economics and urbanism for creating adaptability in cities in an article in March this year).

(Photo by lecercle of a girl in Mumbai doing her homework on whatever flat surface she could find. Her use of a stationary tool usually employed for physical mobility to enhance her own social mobility is an example of the very basic capacity we all have to use the resources available to us in innovative ways)

Stress and adaptability are linked. The more personal effort that city residents must exert in order to adapt to changing circumstances (i.e. the less that a city offers them useful affordances), then the more stress they will be subjected to.

Stress; rates of change; levels of effort and cost exerted on various activities: these are all things that can be measured.

Urban data and quality of life in the district high street

In order to explore these ideas in more depth, our discussion at the Urban Systems Collaborative meeting explored a specific scenario systematically. We considered a number of candidate scenarios – from a vast city such as New York, with a vibrant economy but affected by issues such as flood risk; through urban parks and property developments down to the scale of an individual building such as a school or hospital.

We chose to start with a scenario in the middle of that scale range that is the subject of particularly intense debate in economics, policy and urban design: a mixed-demographic city district with a retail centre at its heart spatially, socially and economically.

We imagined a district with a population of around 50,000 to 100,000 people within a larger urban area; with an economy including the retail, service and manufacturing sectors. The retail centre is surviving with some new businesses starting; but also with some vacant property; and with a mixture of national chains, independent specialist stores, pawnshops, cafes, payday lenders, pubs and betting shops. We imagined that local housing stock would support many levels of wealth from benefits-dependent individuals and families through to millionaire business owners. A district similar to Kings Heath in Birmingham, where I live, and whose retail economy was recently the subject of an article in the Economist magazine.

We asked ourselves what data might be available in such an environment; and how it might offer insight into the elements of Maslow’s hierarchy.

We began by considering the first level of Maslow’s hierarchy, our physiological needs; and in particular the availability of food. Clearly, food is a basic survival need; but the availability of food of different types – and our individual and cultural propensity to consume them – also contributes to wider issues of health and wellbeing.

(York Road, Kings Heath, in the 2009 Kings Heath Festival. Photo by Nick Lockey)

Information about food provision, consumption and processing can also give insights into economic and social issues. For example, the Economist reported in 2011 that since the 2008 financial crash, some jobs lost in professional service industries such as finance in the UK had been replaced by jobs created in independent artisan industries such as food. Evidence of growth in independent businesses in artisan and craft-related sectors in a city area may therefore indicate the early stages of its recovery from economic shock.

Similarly, when a significant wave of immigration from a new cultural or ethnic group takes place in an area, then it tends to result in the creation of new, independent food businesses catering to preferences that aren’t met by existing providers. So a measure of diversity in food supply can be an indicator of economic and social growth.

So by considering a need that Maslow’s hierarchy places at the most basic level, we were able to identify data that describes an urban area’s ability to support that need – for example, the “Enjoy Kings Heath” website provides information about local food businesses; and furthermore, we identified ways that the same data related to needs throughout the other levels of Maslow’s hierarchy.

We next considered how economic flows within and outside an area can indicate not just local levels of economic activity; but also the area’s trading surplus or deficit. Relevant information in principle exists in the form of the accounts and business reports of businesses. Initiatives such as local currencies and loyalty schemes attempt to maximise local synergies by minimising the flow of money out of local economies; and where they exploit technology platforms such as Droplet’s SmartPhone payments service, which operates in London and Birmingham, the money flows within local economies can be measured.

These money flows have effects that go beyond the simple value of assets and property within an area. Peckham high street in London has unusually high levels of money flow in and out of its economy due to a high degree of import / export businesses; and to local residents transferring money to relatives overseas. This flow of money makes business rents in the area disproportionally high  compared to the value of local assets.

Our debate also touched on environmental quality and transport. Data about environmental quality is increasingly available from sensors that measure water and air quality and the performance of sewage systems. These clearly contribute insights that are relevant to public health. Transport data provides perhaps more subtle insights. It can provide insight into economic activity; productivity (traffic jams waste time); environmental impact; and social mobility.

My colleagues in IBM Research have recently used anonymised data from GPS sensors in SmartPhones to analyse movement patterns in cities such as Abidjan and Istanbul on behalf of their governments and transport authorities; and to compare those movement patterns with public transport services such as bus routes. When such data is used to alter public transport services so that they better match the end-to-end journey requirements of citizens, an enormous range of individual, social, environmental and economic benefits are realised.

(The origins and destinations of end-to-end journeys made in Abidjan, identified from anonymised SmartPhone GPS data)

(The origins and destinations of end-to-end journeys made in Abidjan, identified from anonymised SmartPhone GPS data)

Finally, we considered data sources and aspects of quality of life relating to what Maslow called “self-actualisation”: the ability of people within the urban environment of our scenario to create lifestyles and careers that are individually fulfilling and that reward creative self-expression. Whilst not direct, measurements of the registration of patents, or of the formation and survival of businesses in sectors such as construction, technology, arts and artisan crafts, relate to those values in some way.

In summary, the exercise showed that a great variety of data is available that relates to the ability of an urban environment to provide Maslow’s hierarchy of needs to people within it. To gain a fuller picture, of course, we would need to repeat the exercise with many other urban contexts at every scale from a single building up to the national, international and geographic context within which the city exists. But this seems a positive start.

Recognising the challenge

Of course, it is far from straightforward to convert these basic ideas and observations into usable techniques for deriving insight and value concerning quality of life from urban data.

What about the things that are extremely hard to measure but which are often vital to quality of life – for example the cash economy? Physical cash is notoriously hard to trace and monitor; and arguably it is particularly important to the lives of many individuals and communities who have the most significant quality of life challenges; and to those who are responsible for some of the activities that detract from quality of life – burglary, mugging and the supply of narcotics, for example.

The Urban Systems Collaborative’s debate also touched briefly on the question of whether we can more directly measure the outcomes that people care about – happiness, prosperity, the ability to provide for our families, for example. Antti Poikola has written an article on his blog, “Vital signs for measuring the quality of life in cities“, based on the presentation on that topic by Samir Menon of Tata Consulting Services. Samir identified a number of “happiness indices” that have been proposed by the UK Prime Minister, David Cameron, the European Quality of Life Survey, the OECD’s Better Life Index, and the Social Progress Index created by economist Michael Porter. Those indices generally attempt to correlate a number of different quantitative indicators with qualitative information from surveys into an overall score. Their accuracy and usefulness is the subject of contentious debate.

As an alternative, Michael Mezey of the Royal Society for the Arts recently collected descriptions of attempts to measure happiness more directly by identifying the location of issues or events associated with positive or negative emotions – such as parks and pavements fouled by dog litter or displays of emotion in public. It’s fair to say that the results of these approaches are very subjective and selective so far, but it will be interesting to observe what progress is made.

There is also a need to balance our efforts between creating value from the data that is available to us – which is surely a resource that we should exploit – with making sure that we focus our efforts on addressing our most important challenges, whether or not data relevant to them is easily accessible.

And in practise, a great deal of the data that describes cities is still not very accessible or useful. Most of it exists within IT systems that were designed for a specific purpose – for example, to allow building owners to manage the maintenance of their property. Those systems may not be very good at providing data in a way that is useful for new purposes – for example, identifying whether a door is connected to a pavement by a ramp or by steps, and hence how easy it is for a wheelchair user to enter a building.

(Photo by Closed 24/7 of the Jaguar XF whose designers used “big data” analytics to optimise the emotional response of potential customers and drivers)

Generally speaking, transforming data that is useful for a specific purpose into data that is generally useful takes time, effort and expertise – and costs money. We may desire city data to be tidied up and made more readily accessible; just as we may desire a disused factory to be converted into useful premises for shops and small businesses. But securing the investment required to do so is often difficult – this is why open city data is a “brownfield regeneration” challenge for the information age.

We don’t yet have a general model for addressing that challenge, because the socio-economic model for urban data has not been defined. Who owns it? What does it cost to create? What uses of it are acceptable? When is it proper to profit from data?

Whilst in principle the data available to us, and our ability to derive insight and knowledge from it, will continue to grow, our ability to benefit from it in practise will be determined by these crucial ethical, legal and economic issues.

There are also more technical challenges. As any mathematician or scientist in a numerate discipline knows, data, information and analysis models have significant limitations.

Any measurement has an inherent uncertainty. Location information derived from Smartphones is usually accurate to within a few meters when GPS services are available, for example; but only to within a few hundred meters when derived by triangulation between mobile transmission masts. That level of inaccuracy is tolerable if you want to know which city you are in; but not if you need to know where the nearest defibrilator is.

These limitations arise both from the practical limitations of measurement technology; and from fundamental scientific principles that determine the performance of measurement techniques.

We live in a “warm” world – roughly 300 degrees Celsius above what scientists call “absolute zero“, the coldest temperature possible. Warmth is created by heat energy; that energy makes the atoms from which we and our world are made “jiggle about” – to move randomly. When we touch a hot object and feel pain it is because this movement is too violent to bear – it’s like being pricked by billions of tiny pins. This random movement creates “noise” in every physical system, like the static we hear in analogue radio stations or on poor quality telephone lines.

And if we attempt to measure the movements of the individual atoms that make up that noise, we enter the strange world of quantum mechanics in which Heisenberg’s Uncertainty Principle states that the act of measuring such small objects changes them in unpredictable ways. It’s hardly a precise analogy, but imagine trying to measure how hard the surface of a jelly is by hitting it with a hammer. You’d get an idea of the jelly’s hardness by doing so, but after the act of “measurement” you wouldn’t be left with the same jelly. And before the measurement you wouldn’t be able to predict the shape of the jelly afterwards.

(A graph from my PhD thesis showing experimental data plotted against the predictions of an analytic. Notice that whilst the theoretical prediction (the smooth line) is a good guide to the experimental data, that each actual data point lies above or below the line, not on it. In addition, each data point has a vertical bar expressing the level of uncertainty involved in its measurement. In most circumstances, data is uncertain and theory is only a rough guide to reality.)

Even if our measurements were perfect, our ability to understand what they are telling us is not. We draw insight into the behaviour of a real system by comparing measurements of it to a theoretical model of its behaviour. Weather forecasters predict the weather by comparing real data about temperature, air pressure, humidity and rainfall to sophisticated models of weather systems; but, as the famous British preoccupation with talking about the weather illustrates, their predictions are frequently inaccurate. Quite simply this is because the weather system of our world is more complicated than the models that weather forecasters are able to describe using mathematics; and process using today’s computers.

This may all seem very academic; and indeed it is – these are subjects that I studied for my PhD in Physics. But all scientists, mathematicians and engineers understand them; and whether our work involves city systems, motor cars, televisions, information technology, medicine or human behaviour, when we work with data, information and analysis technology we are very much aware and respectful of their limitations.

Most real systems are more complicated than the theoretical models that we are able to construct and analyse. That is especially true of any system that includes the behaviour of people – in other words, the vast majority of city systems. Despite the best efforts of psychology, social science and artificial intelligence we still do not have an analytic model of human behaviour.

For open data and Smarter Cities to succeed, we need to openly recognise these challenges. Data and technology can add immense value to city systems – for instance, IBM’s “Deep Thunder” technology creates impressively accurate short-term and short-range predictions of weather-related events such as flash-flooding that have the potential to save lives. But those predictions, and any other result of data-based analysis, have limitations; and are associated with caveats and constraints.

It is only by considering the capabilities and limitations of such techniques together that we can make good decisions about how to use them – for example, whether to trust our lives to the automated analytics and control systems involved in anti-lock braking systems, as the vast majority of us do every time we travel by road; or whether to use data and technology only to provide input into a human process of consideration and decision-making – as takes place in Rio when city agency staff consider Deep Thunder’s predictions alongside other data and use their own experience and that of their colleagues in determining how to respond.

In current discussions of the role of technology in the future of cities, we risk creating a divide between “soft” disciplines that deal with qualitative, subjective matters – social science and the arts for example; and “hard” disciplines that deal with data and technology – such as science, engineering, mathematics.

In the most polarised debates, opinion from “soft” disciplines is that “Smart cities” is a technology-driven approach that does not take human needs and nature into account, and does not recognise the variability and uncertainty inherent in city systems; and opinion from “hard” disciplines is that operational, design and policy decisions in cities are taken without due consideration of data that can be used to inform them and predict their outcomes. As Stephan Shakespeare wrote in the “Shakespeare Review of Public Sector Information“, “To paraphrase the great retailer Sir Terry Leahy, to run an enterprise without data is like driving by night with no headlights. And yet that is what government often does.”

There is no reason why these positions cannot be reconciled. In some domains “soft” and “hard” disciplines regularly collaborate. For example, the interior and auditory design of the Jaguar XF car, first manufactured in 2008, was designed by re-creating the driving experience in a simulator at the University of Warwick, and analysing the emotional response of test subjects using physiological sensors and data. Such techniques are now routinely used in product design. And many individuals have a breadth of knowledge that extends far beyond their core profession into a variety of areas of science and the arts.

But achieving reconciliation between all of the stakeholders involved in the vastly complex domain of cities – including the people who live in them, not just the academics, professionals and politicians who study, design, engineer and govern them – will not happen by default. It will only happen if we have an open and constructive debate about the capabilities and the limitations of data, information and technology; and if we are then able to communicate them in a way that expresses to everyone why Smarter City systems will improve their quality of life.

(“Which way to go?” by Peter Roome)

What’s next?
It’s astonishing and encouraging that we could use a model of individual consciousness to navigate the availability and value of data in the massively collective context of an urban scenario. To continue developing an understanding of the ability of information and technology to contribute to quality of life within cities, we need to expand that approach to explore the other dimensions we identified that affect perceptions of quality of life: culture, age and family status, for example; and within both larger and smaller scales of city context than the “district” scenario that we started with.

And we need to compare that approach to existing research work such as the Liveable Cities research collaboration between UK Universities that is establishing an evidence-based technique for assessing wellbeing; or the IBM Research initiative “SCRIBE” which seeks to define the meaning of and relationships between the many types of data that describe cities.

As a next step, the Urban Systems Collaborative attendees suggested that it would be useful to consider how people in different circumstances in cities use data, information and technology to take decisions:  for example, city leaders, businesspeople, parents, hostel residents, commuters, hospital patients and so forth across the incredible variety of roles that we play in cities. You can find out more about how the Collaborative is taking this agenda forward on their website.

But this is not a debate that belongs only within the academic community or with technologists and scientists. Information and technology are changing the cities, society and economy that we live in and depend on. But that information results from data that in large part is created by all of our actions and activities as individuals, as we carry out our lives in cities, interacting with systems that from a technology perspective are increasingly instrumented, interconnected and intelligent. We are the ultimate stakeholders in the information economy, and we should seek to establish an equitable consensus for how our data is used; and that consensus should include an understanding and acceptance between all parties of both the capabilities and limitations of information and technology.

I’ve written before about the importance of telling stories that illustrate ways in which technology and information can change lives and communities for the better. The Community Lovers’ Guide to Birmingham is a great example of doing this. As cities such as Birmingham, Dublin and Chicago demonstrate what can be achieved by following a Smarter City agenda, I’m hoping that those involved can tell stories that will help other cities across the world to pursue these ideas themselves.

(This article summarises a discussion I chaired this week to explore the relationship between urban data, technology and quality of life at the Urban Systems Collaborative’s London workshop, organised by my ex-colleague, Colin Harrison, previously an IBM Distinguished Engineer responsible for much of our Smarter Cities strategy; and my current colleague, Jurij Paraszczak, Director of Industry Solutions and Smarter Cities for IBM ResearchI’m grateful for the contributions of all of the attendees who took part. The article also appears on the Urban Systems Collaborative’s blog).

Seven steps to a Smarter City; and the imperative for taking them (updated 8th September 2013)

(Interior of the new Library of Birmingham, opened in September 2013. Photo by Andy Mabbett)

(Interior of the new Library of Birmingham, opened in September 2013. Photo by Andy Mabbett licensed under Creative Commons via Wikimedia Commons)

(This article originally appeared in September 2012 as “Five steps to a Smarter City: and the philosophical imperative for taking them“. Because it contains an overall framework for approaching Smart City transformations, I keep it updated to reflect the latest content on this blog; and ongoing developments in the industry. It can also be accessed through the page link “Seven steps to a Smarter City” in the navigation bar above).

As I’ve worked with cities over the past two years developing their “Smarter City” strategies and programmes  to deliver them, I’ve frequently written articles on this blog exploring the main challenges they’ve faced: establishing a cross-city consensus to act; securing funding; and finding the common ground between the institutional and organic natures of city ecosystems.

We’ve moved beyond exploration now. There are enough examples of cities making progress on the “Smart” agenda for us to identify  the common traits that lead to success. I first wrote “Five steps to a Smarter City: and the philosophical imperative for taking them” in September 2012 to capture what at the time seemed to be emerging practises with promising potential, and have updated it twice since then. A year later, it’s time for a third and more confident revision.

In the past few months it’s also become clear that an additional step is required to recognise the need for new policy frameworks to enable the emergence of Smarter City characteristics, to complement the direct actions and initiatives that can be taken by city institutions, businesses and communities.

The revised seven steps involved in creating and achieving a Smarter City vision are:

  1. Define what a “Smarter City” means to you (Updated)
  2. Convene a stakeholder group to co-create a specific Smarter City vision; and establish governance and a credible decision-making process (Updated)
  3. Structure your approach to a Smart City by drawing on the available resources and expertise (Updated)
  4. Establish the policy framework (New)
  5. Populate a roadmap that can deliver the vision (Updated)
  6. Put the financing in place (Updated)
  7. Enable communities and engage with informality: how to make “Smarter” a self-sustaining process (Updated)

I’ll close the article with a commentary on a new form of leadership that can be observed at the heart of many of the individual initiatives and city-wide programmes that are making the most progress. Described by Andrew Zolli in “Resilience: why things bounce back” as “translational leadership“, it is characterised by an ability to build unusually broad collaborative networks across the institutions and communities – both formal and informal – of a city.

But I’ll begin with what used to be the ending to this article: why Smarter Cities matter. Unless we’re agreed on the need for them, it’s unlikely we’ll take the steps required to achieve them.

The Smarter City imperative

(Why Smarter Cities matter: "Lives on the Line" by James Cheshire at UCL's Centre for Advanced Spatial Analysis, showing the variation in life expectancy and correlation to child poverty in London. From Cheshire, J. 2012. Lives on the Line: Mapping Life Expectancy Along the London Tube Network. Environment and Planning A. 44 (7). Doi: 10.1068/a45341)

(Why Smarter Cities matter: “Lives on the Line” by James Cheshire at UCL’s Centre for Advanced Spatial Analysis, showing the variation in life expectancy across London. From Cheshire, J. 2012. Lives on the Line: Mapping Life Expectancy Along the London Tube Network. Environment and Planning A. 44 (7). Doi: 10.1068/a45341)

I think it’s vitally important to take a pro-active approach to Smarter Cities.

According to the United Nations Department of Economic and Social Affairs’ 2011 revision to their “World Urbanisation Prospects” report, between now and 2050 the world’s population will rise by 2-3 billion. The greatest part of that rise will be accounted for by the growth of Asian, African and South American “megacities” with populations of between 1 and 35 million people.

As a crude generalisation, this unprecedented growth offers four challenges to cities in different circumstances:

  • For rapidly growing cities: we have never before engineered urban infrastructures to support such growth. Whenever we’ve tried to accommodate rapid urban growth before, we’ve failed to provide adequate infrastructure, resulting in slums. One theme within Smarter Cities is therefore the attempt to use technology to respond more successfully to this rapid urbanisation.
  • For cities in developed economies with slower growth: urbanisation in rapidly growing economies is creating an enormous rise in the size of the world’s middle-class, magnifying global growth in demand for resources such as energy, water, food and materials; and creating new competition for economic activity. So a second theme of Smarter Cities that applies in mature economies is to remain vibrant economically and socially in this context, and to improve the distribution of wealth and opportunity, against a background of modest economic growth, ageing populations with increasing service needs, legacy infrastructure and a complex model of governance and operation of city services.
  • For cities in countries that are still developing slowly: increasing levels of wealth and economic growth elsewhere  create an even tougher hurdle than before in creating opportunity and prosperity for the populations of those countries not yet on the path to growth. At the same time that economists and international development organisations attempt to ensure that these nations benefit from their natural resources as they are sought by growing economies elsewhere, a third strand of Smarter Cities is concerned with supporting wider growth in their economies despite a generally low level of infrastructure, including technology infrastructure.
(Photo of Masshouse Circus, Birmingham, a concrete urban expressway that strangled the citycentre before its redevelopment in 2003, by Birmingham City Council)

(Photo of Masshouse Circus, Birmingham, a concrete urban expressway that strangled the citycentre before its redevelopment in 2003, by Birmingham City Council)

We have only been partly successful in meeting these challenges in the past. As public and private sector institutions in Europe and the United States evolved through the previous period of urbanisation driven by the Industrial Revolution they achieved mixed results: standards of living rose dramatically; but so unequally that life expectancy between the richest and poorest areas of a single UK city often varies by 10 to 20 years.

In the sense that city services and businesses will always seek to exploit the technologies available to them, our cities will become smarter eventually as an inevitable consequence of the evolution of technology and growing competition for resources and economic activity.

But if those forces are allowed to drive the evolution of our cities, rather than supporting a direction of evolution that is proactively chosen by city stakeholders, then we will not solve many of the challenges that we care about most: improving the distribution of wealth and opportunity, and creating a better, sustainable quality of life for everyone. As I argued in “Smarter City myths and misconceptions“, “business as usual” will not deliver what we want and need – we need new approaches.

I do not pretend that it will be straightforward to apply our newest tool – digital technology – to achieve those objectives. In “Death, Life and Place in Great Digital Cities“, I explored the potential for unintended consequences when applying technology in cities, and compared them to the ongoing challenge of balancing the impacts and benefits of the previous generations of technology that shaped the cities we live in today – elevators, concrete and the internal combustion engine. Those technologies enabled the last century of growth; but in some cases have created brutal and inhumane urban environments which limit the quality of life that is possible within them.

But there are nevertheless many ways for cities in every circumstance imaginable to benefit from Smarter City ideas, as I described in my presentation earlier this year to the United Nations Commission on Science and Technology for Development, “Science, technology and innovation for sustainable cities and peri-urban communities“.

The first step in doing so is for each city and community to decide what “Smarter Cities “means to them.

Singapore Traffic Prediction

(A prediction of traffic speed and volume 30 minutes into the future in Singapore. In a city with a growing economy and a shortage of space, the use of technology to enable an efficient transportation system has long been a priority)

1. Define what a “Smarter City” means to you

Many urbanists and cities have grappled with how to define what a “Smart City”, a “Smarter City” or a “Future City” might be. It’s important for cities to agree to use an appropriate definition because it sets the scope and focus for what will be a complex collective journey of transformation.

In his article “The Top 10 Smart Cities On The Planet“, Boyd Cohen of Fast Company defined a Smart City as follows:

“Smart cities use information and communication technologies (ICT) to be more intelligent and efficient in the use of resources, resulting in cost and energy savings, improved service delivery and quality of life, and reduced environmental footprint–all supporting innovation and the low-carbon economy.”

IBM describes a Smarter City in similar terms, more specifically stating that the role of technology is to create systems that are “instrumented, interconnected and intelligent.”

Those definitions are useful; but they don’t reflect the different situations of cities everywhere, which are only very crudely described by the four contexts I identified above. We should not be critical of any of the general definitions of Smarter Cities; they are useful in identifying the nature and scope of powerful ideas that could have widespread benefits. But a broad definition will never provide a credible direction for any individual city given the complexities of its challenges, opportunities, context and capabilities.

Additionally, definitions of “Smarter Cities” that are based on relatively advanced technology concepts don’t reflect the origins of the term “Smart” as recognised by the social scientists I met with in July at a workshop at the University of Durham.  The “Smart” idea is more than a decade old, and emerged from the innovative use of relatively basic digital technologies to stimulate economic growth, community vitality and urban renewal.

As I unifying approach, I’ve therefore come recently to conceive of a Smarter City as follows:

A Smarter City systematically creates and encourages innovations in city systems that are enabled by technology; that change the relationships between the creation of economic and social value and the consumption of resources; and that contribute in a coordinated way to achieving a vision and clear objectives that are supported by a consensus amongst city stakeholders.

In co-creating a consensual approach to “Smarter Cities” in any particular place, it’s important to embrace the richness and variety of the field. Many people are very sceptical of the idea of Smarter Cities; often I find that their scepticism arises from the perception that proponents of Smarter Cities are intent on applying the same ideas everywhere, regardless of their suitability, as I described in Smarter City myths and misconceptions” in July.

For example, highly intelligent, multi-modal transport infrastructures are vital in cities such as Singapore, where a rapidly growing economy has created an increased demand for transport; but where there is no space to build new road capacity. But they are much less relevant – at least in the short term – for cities such as Sunderland where the priority is to provide better access to digital technology to encourage the formation and growth of new businesses in high-value sectors of the economy. Every city, individual or organisation that I know of that is successfully pursuing a Smarter City initiative or strategy recognises and engages with that diversity,

Creating a specific Smarter City vision is therefore a task for each city to undertake for itself, taking into account its unique character, strengths and priorities. This process usually entails a collaborative act of creativity by city stakeholders – I’ll explore how that takes place in the next section.

To conclude, it’s likely that the following generic objectives should be considered and adapted in that process:

  • A Smarter City is in a position to make a success of the present: for example, it is economically active in high-value industry sectors and able to provide the workforce and infrastructure that companies in those sectors need.
  • A Smarter City is on course for a successful future: with an education system that provides the skills that will be needed by future industries as technology evolves.
  • A Smarter City creates sustainable, equitably distributed growth: where education and employment opportunities are widely available to all citizens and communities, and with a focus on delivering social and environmental outcomes as well as economic growth.
  • A Smarter City operates as efficiently & intelligently as possible: so that resources such as energy, transportation systems and water are used optimally, providing a low-cost, low-carbon basis for economic and social growth, and an attractive, healthy environment in which to live and work.
  • A Smarter City enables citizens, communities, entrepreneurs & businesses to do their best; because making infrastructures Smarter is an engineering challenge; but making cities Smarter is a societal challenge; and those best placed to understand how societies can change are those who can innovate within them.
  • A Smarter City harnesses technology effectively and makes it accessible; because technology continues to define the new infrastructures that are required to achieve efficiencies in operation; and to enable economic and social growth.

2. Convene a stakeholder group to co-create a specific Smarter City vision

For a city to agree a shared “Smarter City” vision involves bringing an unusual set of stakeholders together in a single forum: political leaders, community leaders, major employers, transport and utility providers, entrepreneurs and SMEs, universities and faith groups, for example. The task for these stakeholders is to agree a vision that is compelling, inclusive; and specific enough to drive the creation of a roadmap of individual projects and initiatives to move the city forward.

It’s crucial that this vision is co-created by a group of stakeholders; as a city leader commented to me last year: “One party can’t bring the vision to the table and expect everyone else to buy into it”.

This is a process that I’m proud to be taking part in in Birmingham through the City’s Smart City Commission, whose vision for the city was published in December. I discussed how such processes can work, and some of the challenges and activities involved, in July 2012 in an article entitled “How Smarter Cities Get Started“.

To be sufficiently creative, empowered and inclusive, the group of stakeholders needs to encompass not only the leaders of key city institutions and representatives of its breadth of communities; it needs to contain original thinkers; social entrepreneurs and agents of change. As someone commented to me recently following a successful meeting of such a group: “this isn’t a ‘usual’ group of people”. In a similar meeting this week, a colleague likened the process of assembling such a group to that of building the Board of a new company.

To attract the various forms of investment that are required to support a programme of “Smart” initiatives, these stakeholder groups need to be decision-making entities, such as Manchester’s “New Economy” Commission, not discussion forums.  They need to take investment decisions together in the interest of shared objectives; and they need a mature understanding and agreement of how risk is shared and managed across those investments.

Whatever specific form a local partnership takes, it needs to demonstrate transparency and consistency in its decision-making and risk management, in order that its initiatives and proposals are attractive to investors. These characteristics are straightforward in themselves; but take time to establish amongst a new group of stakeholders taking a new, collaborative approach to the management of a programme of transformation.

Finally, to create and execute a vision that can succeed, the group needs to tell stories. A Smarter City encompasses all of a city’s systems, communities and businesses; the leaders in that ecosystem can only act with the support of their shareholders, voters, citizens, employees and neighbours. We will only appeal to such a broad constituency by telling simple stories that everyone can understand. I discussed some of the reasons that lead to this in “Better stories for Smarter Cities: three trends in urbanism that will reshape our world” in January and “Little/big; producer/consumer; and the story of the Smarter City” in March. Both articles cover similar ground; and were written as I prepared for my TEDxWarwick presentation, “Better Stories for Smarter Cities”, also in March.

The article “Smart ideas for everyday cities” from December 2012 discusses all of these challenges, and examples of groups that have addressed them, in more detail.

3. Structure your approach to a Smart City by drawing on the available resources and expertise

Any holistic approach to a Smarter City needs to recognise the immensely complex context that a city represents: a rich “system of systems” comprising the physical environment, economy, transport and utility systems, communities, education and many other services, systems and human activities.

(The components of a Smart City architecture I described in “The new architecture of Smart Cities“)

In “The new architecture of Smart Cities” in September 2012 I laid out a framework  for thinking about that context; in particular highlighting the need to focus on the “soft infrastructure” of conversations, trust, relationships and engagement between people, communities, enterprises and institutions that is fundamental to establishing a consensual view of the future of a city.

In that article  I also asserted that whilst in Smarter Cities we are often concerned with the application of technology to city systems, the context in which we do so – i.e. our understanding of the city as a whole – is the same context as that in which other urban professionals operate: architects, town planners and policy-makers, for example. An implication is that when looking for expertise to inform an approach to “Smarter Cities”, we should look broadly across the field of urbanism, and not restrict ourselves to that material which pertains specifically to the application of technology to cities.

Formal sources include:

  • UN-HABITAT, the United Nations agency for human settlements, which recently published its “State of the World’s Cities 2012/2013” report. UNHABITAT promote socially and environmentally sustainable towns and cities, and their reports and statistics on urbanisation are frequently cited as authoritative. Their 2012/2013 report includes extensive consultation with cities around the world, and proposes a number of new mechanisms intended to assist decision-makers.
  • The Academy of Urbanism, a UK-based not-for-profit association of several hundred urbanists including policy-makers, architects, planners and academics, publishes the “Friebrug Charter for Sustainable Urbanism” in collaboration with the city of Frieburg, Germany. Frieburg won the Academy’s European City of the Year award in 2010 but its history of recognition as a sustainable city goes back further. The charter contains a number of useful principles and ideas for achieving consensual sustainability that can be applied to Smarter Cities.
  • The UK Technology Strategy Board’s “Future Cities” programme (link requires registration) and the ongoing EU investments in Smart Cities are both investing in initiatives that transfer Smarter City ideas and technology from research into practise, and disseminating the knowledge created in doing so.

(Photo by lecercle of a girl in Mumbai doing her homework on whatever flat surface she could find. Her use of a stationary tool usually employed for physical mobility to enhance her own social mobility is an example of the very basic capacity we all have to use the resources available to us in innovative ways)

It is also important to consider how change is achieved in systems as complex as cities. In “Do we need a Pattern Language for Smarter Cities” I noted some of the challenges involve in driving top-down programmes of change; and contrasted them to what can happen when an environment is created that encourages innovation and attempts to influence it to achieve desired outcomes, rather than to adopt particular approaches to doing so. And in “Zen and the art of messy urbanism” I explored the importance of unplanned, informal and highly creative “grass-roots” activity in creating growth in cities, particularly where resources and finances are constrained.

Some very interesting such approaches have emerged from thinking in policy, economics, planning and architecture: the Collective Research Initiatives Trust‘s study of Mumbai, “Being Nicely Messy“; Colin Rowe and Fred Koetter’s “Collage City“; Manu Fernandez’s “Human Scale Cities” project; and the “Massive / Small” concept and associated “Urban Operating System” from Kelvin Campbell and Urban Initiatives, for example have all suggested an approach that involves a “toolkit” of ideas for individuals and organisations to apply in their local context.

The “tools” in such toolkits are similar to the “design patterns“ invented by the town planner Christopher Alexander in the 1970s as a tool for capturing re-usable experience in town planning, and later adopted by the Software industry. I believe they offer a useful way to organise our knowledge of successful approaches to “Smarter Cities”, and am slowly creating a catalogue of them, including the “City information partnership” and “City-centre enterprise incubation“.

A good balance between the top-down and bottom-up approaches can be found in the large number of “Smart Cities” and “Future Cities” communities on the web, such as UBM’s “Future Cities” site; Next City; the Sustainable Cities Collective; the World Cities Network; and Linked-In discussion Groups including “Smart Cities and City 2.0“, “Smarter Cities” and “Smart Urbanism“.

Finally, I published an extensive article on this blog in December 2012 which provided a framework for identifying the technology components required to support Smart City initiatives of different kinds – “Pens, paper and conversations. And the other technologies that will make cities smarter“.

4. Establish the policy framework

The influential urbanist Jane Jacobs wrote in her seminal 1961 work ”The Death and Life of Great American Cities“:

“Private investment shapes cities, but social ideas (and laws) shape private investment. First comes the image of what we want, then the machinery is adapted to turn out that image. The financial machinery has been adjusted to create anti-city images because, and only because, we as a society thought this would be good for us. If and when we think that lively, diversified city, capable of continual, close- grained improvement and change, is desirable, then we will adjust the financial machinery to get that.”

Jacobs’ was concerned with redressing the focus of urban design away from vehicle traffic and back to meeting the daily requirements of human lives; but today, it is similarly true that our planning and procurement practises do not recognise the value of the Smart City vision, and therefore are not shaping the financial instruments to deliver it. This is not because those practises are at fault; it is because technologists, urbanists, architects, procurement officers, policy-makers and planners need to work together to evolve those practises to take account of the new possibilities available to cities through technology.

It’s vitally important that we do this. As I described in November 2012 in “No-one is going to pay cities to become Smarter“, the sources of research and innovation funding that are supprting the first examples of Smarter City initiatives will not finance the widespread transformation of cities everywhere. But there’s no need for them to: the British Property Federation, for example, estimate that £14 billion is invested in the development of new space in the UK each year – that’s 500 times the annual value of the UK Government’s Urban Broadband Fund. If planning regulations and other policies can be adapted to promote investment in the technology infrastructures that support Smarter Cities, the effect could be enormous.

I ran a workshop titled “Can digital technology help us build better cities?” to explore these themes in May at the annual Congress of the Academy of Urbanism in Bradford; and have been exploring them with a number of city Councils and institutions such as the British Standards Institute throughout the year. In June I summarised the ideas that emerged from that work in the article “How to build a Smarter City: 23 design principles for digital urbanism“.

Two of the key issues to address are open data and digital privacy.

As I explored in “Open urbanism:  why the information economy will lead to sustainable cities” in December 2012, open data is a vital resource for creating successful, sustainable, equitable cities. But there are thousands of datasets relevant to any individual city; owned by a variety of public and private sector institutions; and held in an enormous number of fragmented IT systems of varying ages and designs. Creating high quality, consistent, reliable data in this context is a “Brownfield regeneration challenge for the information age”, as I described in October 2012. Planning and procurement regulations that require city information to be made openly available will be an important tool in creating the investment required to overcome that challenge.

(The image on the right was re-created from an MRI scan of the brain activity of a subject watching the film shown in the image on the left. By Shinji Nishimoto, Alex G. Huth, An Vu and Jack L. Gallant, UC Berkley, 2011)

(The image on the right was re-created from an MRI scan of the brain activity of a subject watching the film shown in the image on the left. By Shinji Nishimoto, Alex G. Huth, An Vu and Jack L. Gallant, UC Berkley, 2011)

Digital privacy matters to Smarter Cities in part because technology is becoming ever more fundamental to our lives as more and more of our business is transacted online through e-commerce and online banking. Additionally, the boundary between technology, information and the physical world is increasingly disappearing – as shown recently by the scientists who demonstrated that one person’s thoughts could control another’s actions, using technology, not magic or extrasensory phenomena. That means that our physical safety and digital privacy are increasingly linked – the emergence this year of working guns 3D-printed from digital designs is one of the most striking examples. 

Jane Jacobs defined cities by their ability to provide privacy and safety amongst their citizens; and her thinking is still regarded by many urbanists as the basis of our understanding of cities. As digital technology becomes more pervasive in city systems, it is vital that we evolve the policies that govern digital privacy to ensure that those systems continue to support our lives, communities and businesses successfully.

5. Populate a roadmap that can deliver the vision

In order to fulfill a vision for a Smarter City, a roadmap of specific projects and initiatives is needed, including both early “quick wins” and longer term strategic programmes.

Those projects and initiatives take many forms; and it can be worthwhile to concentrate initial effort on those that are simplest to execute because they are within the remit of a single organisation; or because they build on cross-organisational initiatives within cities that are already underway.

In my August 2012 article “Five roads to a Smarter City” I gave some ideas of what those initiatives might be, and the factors affecting their viability and timing, including:

  1. Top-down, strategic transformations across city systems;
  2. Optimisation of individual infrastructures such as energy, water and transportation;
  3. Applying “Smarter” approaches to “micro-city” environments such as industrial parks, transport hubs, university campuses or leisure complexes;
  4. Exploiting the technology platforms emerging from the cost-driven transformation to shared services in public sector;
  5. Supporting the “Open Data” movement.

In “Pens, paper and conversations. And the other technologies that will make cities smarter” in December 2012, I described a framework for identifying the technology components required to support Smart City initiatives of different kinds, such as:

  1. Re-engineering the physical components of city systems (to improve their efficiency)
  2. Using information  to optimise the operation of city systems
  3. Co-ordinating the behaviour of multiple systems to contribute to city-wide outcomes
  4. Creating new marketplaces to encourage sustainable choices, and attract investment

The Smarter City design patterns I described in the previous section also provide potential ideas, including City information partnerships and City-centre enterprise incubation; I’m hoping shortly to add new patterns such as Community Energy Initiatives, Social Enterprises, Local Currencies and Information-Enabled Resource Marketplaces.

It is also worthwhile to engage with service and technology providers in the Smart City space; they have knowledge of projects and initiatives with which they have been involved elsewhere. Many are also seeking suitable locations in which to invest in pilot schemes to develop or prove new offerings which, if successful, can generate follow-on sales elsewhere. The “First of a Kind” programme in IBM’s Research division is one example or a formal programme that is operated for this purpose.

A roadmap consisting of several such individual activities within the context of a set of cross-city goals, and co-ordinated by a forum of cross-city stakeholders, can form a powerful programme for making cities Smarter.

(Photo of the Brixton Pound by Charlie Waterhouse)

6. Put the financing in place

A crucial factor in assessing the viability of those activities, and then executing them, is putting in place the required financing. In many cases, that will involve cities approaching investors or funding agencies. In “Smart ideas for everyday cities” in December 2012 I described some of the organisations from whom funds could be secured; and some of the characteristics they are looking for when considering which cities and initiatives to invest in.

But for cities to seek direct funding for Smarter Cities is only one approach; I compared it to four other approaches in “Gain and responsibility: five business models for sustainable cities” in August:

  1. Cross-city Collaborations
  2. Scaling-up Social Enterprise
  3. Creativity in finance
  4. Making traditional business sustainable
  5. Encouraging entrepreneurs everywhere

The role of traditional business is of particular importance. Billions of us depend for our basic needs – not to mention our entertainment and leisure – on global supply chains operated on astounding scales by private sector businesses. Staples such as food, cosmetics and cleaning products consume a vast proportion of the world’s fresh water and agricultural capacity; and a surprisingly small number of organisations are responsible for a surprisingly large proportion of that consumption as they produce the products and services that many of us use. We will only achieve smarter, sustainable cities, and a smarter, sustainable world, in collaboration with them. The CEOs of  Unilever and Tesco have made statements of intent along these lines recently, and IBM and Hilton Hotels are two businesses that have described the progress they have already made.

There are very many individual ways in which funds can be secured for Smart City initiatives, of course; I described some more in “No-one is going to pay cities to become Smarter” in November 2012, and several others in two articles in September 2012:

In “Ten ways to pay for a Smarter City (part one)“:

And in “Ten ways to pay for a Smarter City (part two):

I’m a technologist, not a financier or economist; so those articles are not intended to be exhaustive or definitive. But they do suggest a number of practical options that can be explored.

(The discussion group at #SmartHack in Birmingham, described in “Tea, trust and hacking – how Birmingham is getting Smarter“, photographed by Sebastian Lenton)

 

7. Think beyond the future and engage with informality: how to make “Smarter” a self-sustaining process

Once a city has become “Smart”, is that the end of the story?

I don’t think so. The really Smart city is one that has put in place soft and hard infrastructures that can be used in a continuous process of reinvention and creativity.

In the same way that a well designed urban highway should connect rather than divide the city communities it passes through, the new technology platforms put in place to support Smarter City initiatives should be made open to communities and entrepreneurs to constantly innovate in their own local context. As I explored in “Smarter city myths and misconceptions” this idea should really be at the heart of our understanding of Smarter Cities.

I’ve explored those themes frequently in articles on this blog; including the two articles that led to my TEDxWarwick presentation, “Better stories for Smarter Cities: three trends in urbanism that will reshape our world” and “Little/big; producer/consumer; and the story of the Smarter City“. Both of them explored the importance of large city institutions engaging with and empowering the small-scale hyperlocal innovation that occurs in cities and communities everywhere; and that is often the most efficient way of creating social and economic value.

I described that process along with some examples of it in “The amazing heart of a Smarter City: the innovation boundary” in August 2012. In October 2012, I described some of the ways in which Birmingham’s communities are exploring that boundary in “Tea, trust and hacking: how Birmingham is getting smarter“; and in November I emphasised in “Zen and the art of messy urbanism” the importance of recognising the organic, informal nature of some of the innovation and activity within cities that creates value.

The Physicist Geoffrey West is one of many scientists who has explored the roles of technology and population growth in speeding up city systems; as our world changes more and more quickly, our cities will need to become more agile and adaptable – technologists, town planners and economists all seem to agree on this point. In “Refactoring, nucleation and incubation: three tools for digital urban adaptability” I explored how ideas from all of those professions can help them to do so.

Smarter, agile cities will enable the ongoing creation of new products, services or even marketplaces that enable city residents and visitors to make choices every day that reinforce local values and synergies. I described some of the ways in which technology could enable those markets to be designed to encourage transactions that support local outcomes in “Open urbanism: why the information economy will lead to sustainable cities” in October 2012 and “From Christmas lights to bio-energy: how technology will change our sense of place” in August 2012. The money-flows within those markets can be used as the basis of financing their infrastructure, as I discussed in “Digital Platforms for Smarter City Market-Making” in June 2012 and in several other articles described in “5. Put the financing in place” above.

Commentary: a new form of leadership

Andrew Zolli’s book “Resilience: why things bounce back” contains many examples of “smart” initiatives that have transformed systems such as emergency response, agriculture, fishing, finance and gang culture, most, but not all, of which are enabled by technology.

A common theme from all of them is productive co-operation and co-creation between large formal organisations (such as businesses and public sector institutions) and informal community groups or individuals (examples in Resilience include subsistence farmers, civic activitists and pacific island fishermen). Jared Diamond made similar observations about successful examples of socially and environmentally sustainable resource extraction businesses, such as Chevron’s sustainable operations in the Kutubu oilfield in Papua New Guinea, in his book “Collapse“.

Zolli identified a particular style of individual behaviour that was crucial in bringing about these collaborations that he called “translational leadership“: the ability to build new bridges; to bring together the resources of local communities and national and international institutions; to harness technology at appropriate cost for collective benefit; to step in and out of institutional and community behaviour and adapt to different cultures, conversations and approaches to business; and to create business models that balance financial health and sustainability with social and environmental outcomes.

That’s precisely the behaviour and leadership that I see in successful Smarter Cities initiatives. It’s sometimes shown by the leaders of public authorities, Universities or private businesses; but it’s equally often shown by community activists or entrepreneurs.

For me, this is one of the most exciting and optimistic insights about Smarter Cities: the leaders who catalyse their emergence can come from anywhere. And any one of us can choose to take a first step in the city where we live.

Gain and responsibility: five business models for sustainable cities

(Photo by Mark Vauxhall of public Peugeot Ions on Rue des Ponchettes, Nice, France)

It’s strange how you can find inspiration in the most surprising places; and the first time I came across the philosophy of sustainability at the heart of big business was certainly unexpected.

Five years ago I was creating a business model in a UK city for a car-sharing scheme using social media (which at the time was a new technology); the scheme was being put together by a collaboration of technology entrepreneurs, University researchers and local employers who wanted to offer the scheme to their employees as a benefit in kind. What we lacked was a business partner with expertise in offering transport services to consumers.

A colleague suggested we speak to an international car rental company for whom they’d recently run an innovation workshop. Initially, we were sceptical: why would a car rental company encourage people to share cars – in other words, to need to hire less of them?

Nevertheless, we called the global Vice President of Sales of the company concerned. This person was responsible for the sales performance of a company in an extremely competitive, commoditised market, so we were expecting the social and environmental philosophy behind our proposal to be given little consideration compared to its revenue-earning potential.

Instead, I remember feeling as if I was being blown away down the telephone line by  his enthusiasm for sustainable business. The reason he had spent his career making a car rental company as successful as possible was his belief that it was the most viable business model for sustainable transport of its time: hire cars are much more effective than public transport for some journeys; and because they are heavily used throughout their lives, the environmental cost of manufacturing and decommissioning them is much less per mile travelled than for privately owned vehicles.

The proposition that technology offers to the sustainability debate – whether in Smarter Cities, intelligent transport or supply-chain optimisation – is to enable business models that create better social and environmental outcomes. In some cases, those outcomes are the objectives of a business; but more often they are the side effects of business operations whose objectives are to create financial returns. So in order to justify investments in technologies or practises that promote sustainability, we need to do just what the car rental company’s Vice President had done early in his career: think creatively about how to balance social and environmental outcomes with the financial imperatives of our existing economic systems.

We’ll need to find that balance in order to develop realistic business models for Smarter Cities. It will not always be an easy balance to find; and finding it will sometimes be a controversial process. But five approaches can already be seen that show how it can be achieved in different ways.

1. Cross-city Collaborations

Many initiatives that contribute to city-wide outcomes require either co-ordinated action across city systems; or an investment in one system to achieve an outcome that is not a simple financial return within that system. For example, the ultimate objective of many changes to transportation systems is to improve economic growth and productivity, or to reduce environmental impact.

Such initiatives are often shaped and carried out by a group of collaborating stakeholders in a city – perhaps including the City Council, nearby Universities, local businesses and community groups, and private sector partners.

To attract the various forms of investment that are required to support a programme of “Smart” initiatives, these partnerships need to be decision-making entities, not discussion groups. Investors will look for a history of collective action to achieve clear, shared objectives; and for a mature approach to the mutual management of risk in delivering projects.

Such partnerships take time to form, and it is notable that in last year’s Technology Strategy Board Future Cities Demonstrator competition, most of the shortlisted entries had been prepared by collaborations in cities such as Glasgow and Peterborough that had existed for some time before the competition began. Other examples include the Dublinked information-sharing partnership in Dublin, Ireland, and the Sustainable Dubuque partnership in Dubuque, Iowa. I wrote about these examples and discussed how they form and operate successfully, in “Smart ideas for everyday cities” last December.

2. Scaling-up Social Enterprise

Social enterprise is a broad category of private businesses which in some way commit themselves to social and/or environmental objectives against which they audit themselves alongside their financial performance – a practise known as triple bottom-line accounting.

Given the similarities between triple-bottom-line accounting and the objectives of “Smarter” initiatives, it’s not surprising that social enterprises are carrying out a great deal of “Smart City” activity. They often use innovative, technology-enabled business models that combine elements of sectors such as food, energy and transport. A good example is “Casserole Club“, which uses social media as the basis of a peer-to-peer model which connects people who are unable to cook for themselves with people who are willing to cook for, and visit, others.

(Photo by Mermaid of the People’s Supermarket in Lamb’s Conduit Street, London, a social enterprise that aims to promote social cohesion by supporting local, independent food producers)

Social enterprises have a powerful potential to contribute to Smarter City objectives. They tend to create employment opportunities where they are most needed, for example – 39% of all social enterprises are working in the most deprived communities in the UK, in comparison to 13% of SMEs. And they are a significant contribution to the overall economy – in the UK,  a recent government report found that the sector employs more than 2 million people, is estimated to have total annual incomes of £163 billion and to contribute £55 billion Gross Value Added – about 14% of the national total. Social enterprise is 13% of Sweden’s GDP and 21% of Finland’s GDP; and 4 in 10 residents of the USA– the world’s flagship private enterprise economy – are members of a co-operative of some sort. Worldwide, social enterprises employ over 100 million people with a turnover of £1.1 trillion. That’s big business.

Many social enterprises are entirely independent ventures. There is great potential for cities to recognise the alignment between their philosophy and Smarter City objectives; and to support their role in achieving them. When the resources and assets of large, formal organisations are made available to local, social innovation, the results can be tremendously powerful.

In Resilience, Andrew Zolli gives the example of the Kilimo Salama scheme in Kenya which provides affordable insurance for subsistence farmers by using remote weather monitoring to trigger payouts via mobile phones, rather than undertaking expensive site visits to assess claims. This is a good example of large-scale infrastructures operated by formal institutions – mobile payments systems and remote weather monitoring technology – that have been adapated to the needs of a community which previously didn’t benefit from them – the farmers – by a creative, socially-minded organisation.

Awareness is growing of the importance of this sector; the alignment of its values with the objectives of Smarter Cities (as described by Knight Foundation Vice President Carol Coletta recently); and of the great potential of information economy technologies, especially social media, to empower it (see this article by ex-IBM Vice President Irving Wladawsky-Berger). It will be a major part of the economy and society of the sustainable cities of the future.

3. Creativity in finance

We don’t consider banks, insurers and other financial institutions enough in the world of Smarter Cities. Public sector and research grants will not finance the wholescale transformation of our cities; we will have to look to the broader financial markets for that support.

New forms of financial service are emerging from the online, collaborative economy such as crowdfunding and peer-to-peer lending. In the UK, the Trillion Fund, for example, offer a range of investment schemes in renewable energy to the retail investment market; and a variety of local and electronic currencies are emerging.

(Photo of a smart parking meter in San Francisco by Jun Seita)

More traditional financial institutions are also exploring the new products that they can create to support this market; and we are sure to need the depth of resources they can make available. Smarter city services create assets and offer services which people and businesses pay to use. With the appropriate banking, insurance and investment skills, those assets and services and the incomes they generate can be packaged as investable financial products. Citibank, IBM and Streetline partnered last year to offer a financing scheme for “Smart Parking” solutions, for example.

Citigroup were also amongst those who supported the recent “Innovation and the City” report by the Centre for an Urban Future and the Robert F. Wagner Graduate School of Public Service which recommended 15 policies for consideration by the next Mayor of New York, many of which are financial innovations intended to support Smarter City outcomes.

In recent years, the banking industry has not always been associated with social outcomes. But some financial institutions are very clearly social organisations – such as the credit unions to which 87 million US citizens belong; and many banks have social elements in their original charters – as Hancock Bank demonstrated when responding to Hurricane Katrina in 2005. They have the means, method and opportunity to contribute enormously to the development of Smarter, sustainable cities and we should encourage them to do so.

4. Making traditional business sustainable

A very many of our lives depend for our basic needs – not to mention our entertainment and leisure – on global supply chains operated on astounding scales by private sector businesses. Staples such as food, cosmetics and cleaning products consume a vast proportion of the world’s fresh water and agricultural capacity; and a surprisingly small number of organisations are responsible for a surprisingly large proportion of that consumption as they produce the products and services that many of us use.

The social and environmental impact of those supply chains is immense, and, of course, highly controversial. A notable recent development, though, is the number of statements made by the leaders of companies involved in them asserting the importance of evolving their businesses to adopt more sustainable practises. The CEOs of  Unilever and Tesco have made statements of intent along these lines recently, and IBM and Hilton Hotels have described the progress they have already made.

Any analysis of the motivations for such statements and the outlook for their impact also enters areas of great controversy, of course. But need there be any fundamental contradiction between profitable enterprise and sustainability?

Richard Powers’ 1998 novel “Gain” tells the story of “incorporation”, the creation of companies as entities with a legal and financial existence separate from that of the people who start, manage and work for them. It contrasts the story of three Irish brothers arriving in 19th Century New York who make a living manufacturing soap, and the subsequent growth of their business into a vast 20th Century multinational corporation; with that of a woman dying from a cancer likely to have been caused by exposure to the waste products of the industrial operations of that corporation. Its complex, nuanced story explores both the facility of private enterprise to create wealth for anybody; and its potential for ambivalence towards the fair distribution of that wealth, and towards its impact.

(An example from Indonesia of the deforestation that can be the result of palm oil production. Photo by the Rainforest Action Network)

Gain’s narrative makes clear that the model of private enterprise does not lead inevitably to any specific outcome. The success, sustainability and equitability of any enterprise, social or private, are ultimately the result of the actions and decisions of those involved in it – whether they run it; work for it; supply it or buy from it.

All of us can assert influence on the sustainability of business, through our buying decisions as consumers and by campaigning. Jared Diamond explored in depth how we can do so effectively in his book “Collapse“. But the role of the investment markets is also crucial.

In one sense, the markets are already playing a role: in a recent report, 53% of fund managers collectively responsible for $14 trillion of assets indicated that they had divested stocks, or chosen not to invest in stocks, due to concerns over the impact of climate change on the businesses concerned.

However, that is a negative, not a positive action. It is driven by the impact of climate change on business, not by the impact of business on climate change. To grossly generalise, whilst the CEOs of Tesco and Unilever, for example, are following Jared Diamond’s argument that sustainability is simply good, long-term business sense; by and large investors are largely ambivalent to this argument. They choose which companies to invest in based first and foremost on the prospect of their short-term financial returns.

So whatever motivations influence the CEOs of companies that manage the vast supply chains that play such a major role on our planet to adopt sustainability as a business objective, it is not to win short-term investment. It may be to appeal to consumer opinion; or it may be to attract investors who take a longer-view.

One thing is certain, though. Our world as a whole, and the cities in which life is concentrated, will not become socially and environmentally equitable and sustainable unless private businesses adopt sustainable strategies. So it is in all of our interests to encourage them to do so, whilst putting in place the governance to ensure that those strategies are carried out effectively.

5. Encouraging entrepreneurs everywhere

Smarter city services are innovations that change the relationships between the creation of social and financial value and the consumption of resources: they involve new ways of doing things; and they often depend on consumers choosing to buy different products or use different services than those that they are accustomed to.

Investing in a new product or service on the basis that consumers will change their behaviour in order to buy or use it is a risky business. Too risky, in many cases, for traditional institutions.

In the developed world, public sector finances are under extreme pressure. Economic growth is slow, so tax returns are stagnant. Populations are, on the whole, growing older, and requiring increased levels of healthcare. So public sector has little ability to make risky investments.

But the private sector is also under pressure. The same slow economic growth, coupled with competition from rapidly growing countries in emerging markets, means that money is short and the future is uncertain. Risky investments are unlikely here, too.

(The QR code that enabled Will Grant of Droplet to buy me a coffee at Innovation Birmingham using Droplet’s local smartphone payment solution, an example of a Smarter City service created by an entrepreneurial company.)

But some investors are seeking new investment opportunities, even risky ones – especially as the rate of return offered by many traditional forms of investment is so poor. One consequence is that many Smarter Cities services are delivered by entrepreneurial companies backed by venture capital. Examples include “Droplet“, a smartphone payment system operating in Birmingham and London; and Shutl, who provide a marketplace for home delivery services through a community of independent couriers in London.

However, many cities face a challenge in exploiting the ability of entrepreneurial businesses to deliver Smarter services.

Such businesses may be inherently risky; but those that succeed still do so by minimising risk wherever possible. One way to minimise the risk involved in any new business is to operate that business as closely as possible to its largest possible market. So entrepreneurial businesses that offer services to city ecosystems (as opposed to national or international customers) tend to start in and provide services to capital cities.

If cities that are not capitals wish to encourage this sort of entrepreneurial business, they will need to make themselves attractive in some other way: by offering tailored programmes of support (as IBM and Sunderland Software City are doing); by making available unique assets created by geography, culture or existing business clusters (such as the cluster of wireless technology companies in Cambridge); or by exploiting the strength of local teaching and research (as Birmingham are doing through institutions such as Birmingham Ormiston Academy and the Aston Engineering Academy; or as “Science Vale” has long done in Oxfordshire).

Entrepreneurial businesses can and will make a huge contribution to Smarter Cities; and those that succeed will eventually scale their businesses to cities across the world. But in order to benefit from their creativity early, cities that are not capitals will need to take action to attract and support them.

Evolution and revolution

As I remarked in my last article on this blog, “business as usual” will not deliver Smarter, sustainable cities. We would not be so collectively concerned with this subject otherwise. But while we will need new approaches, sometimes revolutionary ones; we are not entering wholly uncharted territory.

We will need new cross-city collaborations; but the idea of such collaborations is not new. The collaboration that submitted Peterborough’s short-listed proposal for the Technology Strategy Board’s Future Cities Demonstrator has its origins in the Greater Peterborough Partnership which was formed in 1994, for example.

Social enterprises and sustainable business models are hardly new, either – co-operative businesses have existing for centuries, and IBM, Sony and Cadbury are just three examples of private businesses started 50 to 100 years ago by Quakers with a strong sense of civic and community duty.

So whilst change is required, we are not entering the unknown. Our challenge is rather to realise that there is no single approach that can be adopted in all circumstances. All of the approaches I’ve described in this article – and doubtless others too – will be needed. But not all of them will be popular all of the time.

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