Digital Platforms for Smarter City Market-Making

Local delicacies for sale in Phnom Penh’s central market

There’s been a distinct change recently in how we describe what a “Smarter City” is. Whereas in the past we’ve focused on the capabilities of technology to make city systems more intelligent, we’re now looking to marketplace economics to describe the defining characteristics of Smarter City behaviour.

The link between the two views is the ability of emerging technology platforms to enable the formation of new marketplaces which make possible new exchanges of resources, information and value. Historically, growth in Internet coverage and bandwidth led to the disintermediation of value chains in industries such as retail, publishing and music. Soon we will see technologies that connect information with the physical world in more intimate ways cause disruptions in industries such as food supply, manufacturing and healthcare.

There are two reasons we’ve switched focus from a technology to an economic perspective of Smarter Cities. The first is that these new marketplaces are the way to make both public service delivery and economic growth within cities sustainable. The second is that it’s only by examining the money flows within them that we can identify the revenue streams that will fund the construction and operation of their supporting technology platforms.

The importance of driving sustainable, equitably distributed recovery to economic growth from the current financial crisis was championed by Christine Lagarde, the Managing Director of the International Monetary Fund, in her speech ahead of the Rio +20 Summit. She emphasised the role of stability in enabling such a recovery. Instability is change, and managing change consumes resources. So stable systems – or stable cities – consume less resources than unstable ones. And they’re much more comfortable places to live.

(Photo of a Portuguese call centre by Vitor Lima)

This concept explains a shift in the economic strategy of some cities and nations. In recent decades cities have used Foreign Direct Investment (FDI) tools such as tax breaks to incent existing businesses to relocate to their economies. When cities such as Sunderland and Birmingham lost 10%-25% of their jobs in less than two decades in the 1980’s and 1990’s, FDI provided the emergency fix that brought in new jobs in call centres, financial services and manufacturing.

But businesses that find it possible and cost-effective to relocate for these reasons can and do relocate again when more attractive incentives are offered elsewhere. So they tend to integrate relatively shallowly in local economies – retaining their existing globalised supply chains, for example. When they move on, they cause expensive, socially damaging instabilities in the cities they leave behind.

(Photo of the Clock Tower in Birmingham’s Jewellery Quarter by Roland Turner)

The new focus is on sustainable, organic economic growth driven by SMEs in locally re-inforcing clusters. By building clusters of companies providing related products and services with strong input/output linkages, cities can create economies that are more deeply rooted in their locality. Examples include the cluster of wireless technology companies in Cambridge with strong ties to the local university; or Birmingham’s Jewellery Quarter, an incredibly dense cluster of designers, manufacturers and retailers who work with Birmingham City University’s School of Jewellery and Horology and their Jewellery Innovation Centre. Many cities I work with are focussing their economic development resources on clusters in the specific industry sectors where they can demonstrate unique strength.

In order to succeed, such clusters need access to transactional marketplaces for trading with each other; and for winning business in local, national and international markets. The disruptive, disintermediating capabilities of Smarter City technologies could help such marketplaces to work more quickly, at lower cost; to extend the market reach of their members; to find new innovations through discovering synergies across traditional industry sectors; or to support the formation of innovative business models that recognise and capitalise social and environmental value. These marketplaces are also exactly what’s needed to support the transformation to open public services.

(Photo of cattle market in Kashgar, China by By Ben Paarmann)


Marketplaces need infrastructure. In traditional terms, that infrastructure might have consisted – in the case of my local cattle market in Kidderminster say – of a physical building; a hinterland connected by transport routes; a governing authority; a system of payments; and a means of determining the quality and value of goods and services to be exchanged. Smarter City markets are no different. They may be based on technology platforms rather than in buildings; but they need governance, identity and reputation management, payment systems and other supporting services. The implementation and operation of those infrastructure capabilities has a significant cost.

This is where large and small organisations need to partner to deliver meaningful innovation in Smarter Cities. The resources of larger organisations – whether they are national governments, local councils, transport providers, employers or technology vendors – are required to underwrite infrastructure investments on the basis of future financial returns in the form of commercial revenues or tax receipts. But innovations in the delivery of value to local communities are likely to be created by small, agile organisations deeply embedded in those communities. An example where this is already happening is in Dublin, where entrepreneurial organisations are using the city’s open data portal to develop new business models that are winning venture capital backing.

(Photo of the “Container City” incubation hub for social enterprises operated by Sustainable Enterprise Strategies in Sunderland)


In order to replicate at scale what’s happening in Dublin and Sunderland, we need to define the open standards through which agile “Apps” developed by local innovators can access the capabilities of new marketplace infrastructures. Those standards need to be associated with financial models that balance affordability for citizens, communities and entrepreneurial businesses with the cost of operating resilient infrastructures.

If we can get that balance right, then stakeholders across city systems everywhere could work more effectively together to deliver Smarter City solutions that really address the big survival challenges facing us: reliable systems that everyone can use across the rich diversity of our cities, communities and citizens.

Will we reach our food future through evolution or catastrophe?

(Photo of Oregon Chai Tea and a vitamin pill by Sam Reckweg)

The food that we eat in 2050 will be dramatically different to what’s on our plates today; and it will reach our tables through an unrecognisable supply chain. We have some big choices to take – or more accurately a lot of small ones – in determining what that food future will look like; and whether we reach it through a deliberately chosen process of change, or by allowing a catastrophe to overtake us.

If that sounds alarmist, consider the level of civic unrest associated with the Eurozone crisis in Greece and Spain; or that in the 2000 strike by the drivers who deliver fuel to petrol stations in the UK some city supermarkets came within hours of running out of food completely. Or simply look to the frightening effects of last year’s grain shortage.

The economic and social systems under pressure today are connected globally, and connected to food supply; and whilst the current crises were precipitated by short term circumstances, their severity is determined by longer term forces that are here to stay.

Three such forces are at work. The first and fundamental force is the expected growth in the world’s population towards 10 billion in 2070. Second is our expectation that we can continue to enjoy the resource-intensive lifestyles of today’s developed economies, and specifically to continue to eat a lot of cheap meat. This expectation will become unsustainable as growth in developing economies rightly corrects inbalances in the distribution of wealth and provides a better quality of life globally. Finally as global economic growth increases the demand for energy, and as fossil fuels become scarcer and harder to extract, the cost of the energy required to grow and transport food will increase (this article in The Economist magazine describes the complex issues around future energy availability).

Ahead of the the Rio+20 Sustainable Development Summit, Christine Lagarde, Managing Director of the International Monetary Fund, has described in a stark but very grounded way the threats to life, wellbeing and the economy that these forces are already creating, particularly in some of the poorest regions on the planet. Her speech is a call to action to world leaders to drive a sustainable and fairly distributed economic recovery from today’s situation. The evidence and expert testimony asserting the critical importance of choosing to do that now is growing – see for example these publications from the Royal Society in the UK and the prestigious scientific journal, Nature.

Part of that journey has to be a more sustainable approach to food production, distribution and consumption. Some amazing new technology-enabled businesses are making it easier to buy locally produced, seasonal food, for instance. Sustaination and Big Barn connect local food producers and consumers directly, using social media to disintermediate the traditional supply chain; whilst Growing Birmingham and Landshare encourage the use of more urban land and private gardens to grow food.

However, cities – the environments in which more than 90% of the UK’s population, and more than 50% of the world’s population live – will never feed themselves through these means alone. One hectare of highly fertile, intensively farmed land can feed 10 people. Birmingham, my home city, has an area of 60,000 hectares of relatively infertile land, most of which is not available for farming at all; and a population of around 1 million. Those numbers don’t add up to food self-sufficiency. Unless we accept food sources from “Extreme Urbanism” such as vertical farming or lab-grown artificial meat, cities will always import the majority of their food.

(An example of local food processing: my own homemade chorizo.)

Many of the good reasons to choose local food, though, are really to do with reducing the industrialisation of food production. The simple act of transporting food from one place to another isn’t necessarily bad, within reason; and only constitutes 4% of its environmental footprint, even in today’s supply chain. The other 96% is simply the energy required to grow and process food; and that’s what we need to reduce.

One of our main opportunities to do that is to choose to eat different food. As Wendy Coch at Business Insider says, “It typically takes a long time and lots of grain to raise cattle. That’s why red meat has 18 times the carbon footprint as an equal amount of pasta.”

The other opportunity is to reduce food wastage. We produce more food, and catch more fish, than we need; and we throw too much of it away because it doesn’t meet quota restrictions, or because of inefficiencies in distribution. Those are big political challenges that world governments are wrestling with in the lead-up to the Rio summit. Whilst many are pessimistic that they will find and agree solutions, there was good news on this front from the European Union today with an agreement to ban fishing ships from throwing away their excess catch.

(Photo by Nick Saltmarsh)

But we as consumers are responsible for food waste too. Just one UK supplier of readymade sandwiches throws away 13,000 slices of bread every day because we don’t want to eat sandwiches made with crusts. We plan our meals and food-buying so poorly that much of the food we buy goes rotten before we use it. And few of us are familiar with the recipes and food processing techniques that make use of leftover food, or the tougher cuts of meat such as chuck steak and pork shoulder – homemade jams, soups, stews, sausages and pâtés, for example.

So at one level, the solution to our food challenge is simple. As a delegate at the New Optimists Food Forum (part of the EU Smart Agri Food programme) told me this week, if we choose to eat meat 2-3 times a week rather than 2-3 times a day, we would go a long way towards a sustainable food system. Choosing to be more organised in our domestic lives and learning some new kitchen skills would help too.

Of course the real challenge is persuading billions of human beings to make such new choices about buying, preparing and eating food every day. So whilst the ability of technology to continue to disintermediate new industries such as food is a marvellous adventure for our times; perhaps its real role in this context is much simpler: to spread awareness of the impact of our food consumption; to popularise meat-free dishes as a choice for all of us, not just for vegetarians; and to re-educate us about traditional techniques and recipes for using leftover food.

In summary: to promote and enable informed, responsible decisions about food. I hope I’ve done just a little bit of that today.

How cities can exploit the Information Revolution

(This post was first published as part of the “Growth Factory” report from the thinktank TLG Lab).

(Graphic of New York’s ethnic diversity from Eric Fischer)

Cities and regions in the UK face ever-increasing economic, social and environmental challenges. They compete for investment in what is now a single global economy. Demographics are changing with more than 90% of the population now living in urban areas, and where the number of people aged over 65 will double to 19 million by 2050. The resources we consume are becoming more expensive, with cities especially vulnerable to disruptions in supply.

The concept of “Smarter systems” has captured the imagination of experts as an approach to turn these challenges into opportunities for more sustainable economic and social growth; particularly in cities, where most of us live and work. Smarter systems – in cities, transportation, government and industry –can analyse the vast amounts of data being generated around us to help make more informed decisions, operate more efficiently or even predict the future.

These systems enable city planners around the world to design urban environments that promote safety, community vitality and economic growth. They can bring real-time information together from city transportation, social media, emergency services and leisure facilities to better enable cities, such as Rio de Janeiro, to manage major public events. They can enable transport systems to better manage traffic flow and reduce congestion, as in Singapore. They can stimulate economic growth by enabling small businesses to better compete for business in collaboration with regional trading partners, in systems such as that operated by the University of Warwick.

Government policies such as Open Data, personal care budgets and open public services will dramatically increase the information available to citizens to help them take well-informed decisions. This information will be rich, complex and associated with caveats and conditions. Making it usable by the broad population is an immense challenge which will not be addressed by technology alone. Data needs not only to be made available, but understandable so that it can inform better decision-making.

Where does Smarter city data come from?

Raw data for Smarter systems is derived from three sources: the city’s inhabitants, existing IT systems and readings from the physical environment.

Information from people has become more accessible with the continued spread of connected mobile devices, such as smartphones. Open Street Map, for example, provides a global mapping information service sourced from the activities of volunteers with portable satellite navigation devices. However, the quality and availability of crowd-sourced information depends on the availability and resources of volunteers, who cannot be held accountable for whether information is accurate, complete or up-to-date.

It is also important to understand data ownership and the associated privacy concerns. There is a difference between data freely and knowingly contributed by an individual for a specific purpose and information created as a side-effect of their activity – for example, the record of a person’s movements created by the GPS sensor in their smartphone.

The Open Data movement, supported by central government, will dramatically increase the availability of data from public systems. For example, efforts are underway to make NHS healthcare data available, with appropriate security measures, to Life Sciences organisations to reinforce the UK’s pre-eminent position in drug discovery research. However, the infrastructure required to make large volumes of data widely and rapidly available in a usable form will not be created for free. Until their cost is included in future government procurements – or until commercial systems of funding are created – then much data will likely only be made open on a more limited “best efforts” basis.

Furthermore, not all city data is held by public bodies. Many transportation and utility systems are owned and operated by the private sector, and it is not generally established what information they should make available, and how. Many Smarter city systems that use data from such sources are private partnerships rather than open systems.

Meanwhile, certain kinds of data are becoming far more accessible through the advancing ability of computer systems to understand human language. IBM’s Watson computer demonstrated this recently by competing and winning against world champions in the American television quiz show, Jeopardy! Wellpoint is using this kind of technology to draw insight from medical information held in similar forms. Its aim is to better tackle diseases such as cancer by empowering physicians to rapidly evaluate potential diagnoses and explore the latest supporting medical evidence. Similar technology can draw insight from case notes in social care systems, as Medway Youth Trust is doing, or from the reports of engineers maintaining roads, sewers, and other city systems.

An early “mashup” application using open data from Chicago’s police force

Information is also becoming more readily available from the physical environment. In Galway Bay, a network of underwater microphones is connected to a system that can identify and locate the sounds of dolphins and porpoises. Their location provides a dynamic indication of which parts of the Bay have the cleanest water. That information is made available to companies in the Bay to allow them to control their discharges of water; and to the fishing and leisure industries who are dependent on marine life. This Open Data approach is being used by cities across the world such as Dublin, Chicago and London as a resource for citizens and businesses.

Whilst advances in technology have lowered the cost of generating information from physical environments, challenges remain. From the perspective of a mobile telephone user, much of the UK has signal coverage. However, telephones are used one metre or more above ground level; at ground level, where many parts of our transport and utility infrastructures are located, coverage is much poorer. Additionally, mobile transmitters and receivers are relatively expensive and power-hungry. Cheaper, lower power technologies are needed to improve coverage, such as the “Weightless” standard being developed to use transmission bandwidth no-longer needed by analogue television.

Using and combining data appropriately

In order to make information from multiple sources available appropriately and usefully, several issues need to be tackled.

When computer systems are used to analyse information and take decisions, then the data formats and protocols used by those systems need to be matched. Information as simple as locations and dates may need to be converted between formats. At an engineering level, the protocols used to transmit data across cities using wired or wireless communications behave differently and require systems that integrate them.

The meaning of information from related sources also needs to be understood and adapted to context. Citizens who go shopping in wheelchairs need to know how to get between car-parks and shops with lifts, accessible public toilets and cash points. However, the computer systems of the organisations who own those facilities will encode the information separately, in ways that support their efficient management, not that support journey-planning between them.

The City of Portland in Oregon has gone further in a project to understand how information from systems across the city is related. They are now able to better predict the impact that key decisions will have on the entire city, years in advance.

Privacy and ownership of data may affect its subsequent use, often with terms and conditions in place for governing its access. Furthermore, safeguards are required to ensure that sensitive information cannot be inferred from a combination of sources. For example the location of a safe house or shelter being identified from building usage, building ownership and /or information concerning taxi journeys by the employees of particular council agencies.

The human dimension

Smarter systems will only succeed in improving cities if there is wide consumer engagement. To be of value, information will likely need to be timely and presented in a manner appropriate to consumer context. Individual behaviour will only change where personal value is derived as a result of new information being presented – a saving in time or money, or access to something of value to their family.

(Photo of traffic in Dhaka, Bangladesh, from Joisey Showa)

Many cities are experimenting with technologies that predict the future build up of traffic, by comparing real-time measurements to databases of past patterns of traffic flow. In Stockholm, this information is used by a road-use charging system that supports variable pricing. In California, commuters in a pilot project were given personalised predictions of their commuting time each day. Both systems encourage individuals to make choices based on new information.

Utility providers are exploring how information from smart meters can encourage water and energy users to change behaviour. A recent study in Dubuque, Iowa, showed that when householders were shown how their water usage compared to the average for their neighbours, they became better at conserving water – by fixing leaks, or using domestic appliances more efficiently. Skills across artistic and engineering disciplines are helping us understand how this type of information can be communicated more effectively. Many people will not want to study figures and charts on a smart meter or website; instead “ambient” information sources may be more effective – such as a glow-globe that changes colour from green to orange to red depending on household electricity use.

Systems that improve the sustainability of cities could also affect economic development. Lowering congestion through Smarter transportation schemes can improve productivity by reducing time lost by workers delayed by traffic. By making information and educational resources widely available, Smarter systems could improve access to opportunity across city communities. A city with vibrant communities of well-informed citizens may appear a more forward-looking and attractive place to live for educated professionals and, in turn, for businesses considering relocation. New York has improved its attractiveness since the 1970s by lowering the fear of crime. One of its tools is a “real-time crime centre” that brings information together from across the city in order to better react to crime and public order incidents. The system can even help to prevent crime by intelligently deploying police resources to the areas most likely to experience incidents based on past patterns of activity – on days with similar weather, transportation conditions or public events.

Success in delivering against these broader objectives is much more likely to be achieved where the cities themselves are more clearly accountable for them.

So where do we start?

Investments in Smarter systems often cut across organisations and budgets and many have objectives that are macro-economic, social and environmental, as well as financial. As such, they challenge existing accounting mechanisms. Whilst central government and the financial markets offer new investment solutions such as ethical funds, social impact bonds and city deals, so far these have not been used to fund the majority of Smarter solutions – many of which are supported by research programmes. The Technology Strategy Board’s investment in areas such as “Future Cities” and the “Connected Digital Economy” will provide a tremendous boost, but there is much to be done to assist cities in using new investment sources to fund Smarter initiatives – or to develop sustainable commercial or social-enterprise business models to deliver them.

Although progress can be driven by strong leadership, the issues of governance and fragmented budgets will need to be overcome if we are to take full advantage of the benefits technology can bring.

We live in an era of major global challenges – well described in the recent “People and the Planet” report by the Royal Society. At the same time, we have access to powerful new technologies and ideas to address them, such as those proposed by the 100 Academics who contributed essays to the book “The New Optimists”. When we focus those resources on cities, we focus on the structures in which we can have the greatest impact on the most people.

Already many forward-looking cities in the UK such as Sunderland and Birmingham are joining others around the world by investing in Smarter systems. If we can meet the technical, organisational and investment challenges, we will not only provide citizens, businesses and agencies with new choices and exciting opportunities; we’ll also position the UK economy to succeed as the Information Revolution gathers pace.

Will the city of the future be a hyperlocal manufacturing cluster?

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(Image by Rob Boudon)

I’ve become really excited recently about the ability of three trends to transform city economies: improving bandwidth and connectivity; the increasingly intimate way that information technology can be connected to the physical environment; and the relationship between industry convergence, localism and the creation of economic value.

Together, they lead me to the question in the title of this post: will the city of the future be a hyperlocal manufacturing cluster?

(They also lead me to a serious challenge. But I’ll return to that at the end).

Let’s take each theme in turn:

How increasing bandwidth improves the quality of user experience to the point of industry disruption

As the bandwith available for communications has increased over time, the quality of user experience we are able to provide online in advertising, shopping, music, telephony and video has in turn lead to disruptions that disintermediate traditional industry structures – epitomised by Craig’s List, Amazon, iTunes, Skype and YouTube. Business and technology innnovators are constantly looking for new opportunities to cause disruptions and take controlling stakes in the new markets they create.

How the digitisation of materials and physical processes will transform manufacturing

Digitisation and mass customisation are now sweeping through manufacturing. Intelligent materials and components capable of storing information will communicate instructions to the production machines processing them to indicate what product they should be fashioned into. New “apps” will be downloaded to those machines to change their function. Small versions of such “Smart machines” – the evolution of today’s 3D printers – will be distributed throughout cities, and even in our homes, along with a stock of raw smart materials. This wave of change is already known as “Industry 4.0” and is emerging as a strong theme of Germany’s economic strategy, as described by Professor Wolfgang Wahlster of the German Research Centre for Artificial Intelligence.

As these incredible advances in the ability of information technology to control physical materials take place, for some products it is becoming more important to be able to manufacture customised items locally in immediate response to individual demand – i.e. to perform in-market innovation – than it is to globally source the lowest cost manufacturer for large numbers of identical items.

How convergence between industries creates economic value

All of the examples above represent convergence between related industries such as technology, communications, publishing and consumer electronics. The theory of economic clusters states that such convergence is necessary to maintain profit margins, because over time those margins otherwise diminish through competition and innovation in supply. To maintain profit margins, products and services need to be adapted by adding additional features, often produced by capabilities associated with related industry sectors.

Convergence is usually caused by the exploitation of newly availabe – or newly cost-effective – technology in response to, or in order to create, market demand. Amazon’s appropriation of consumer device technology in the form of the Kindle is an example. This convergence at the level of individual capabilities takes place constantly, in addition to the industry disruptions in my original examples. From time to time, a combination of the two effects creates entirely new markets such as search, which was captured very effectively by Google following the initial successes of AltaVista and Yahoo.

Why the Smarter City of the future will be a low carbon hyperlocal manufacturing cluster

The near-future ideas of Industry 4.0 represent a convergence between the technology, communications and manufacturing industries. To an extent they’ve been here for some time in the form of highly configurable car factories such as the Nissan plant in Sunderland, where up to 6 models have been produced from just two production lines over the past 2 years. It is the most productive car plant in Europe.

The spread of Industry 4.0 to localised application in city environments and even homes will be transformative. The carbon footprint created by transportation in the supply chain will be reduced; and new careers (such as some of those suggested by Google’s Futurist Thomas Frey) will be created to exploit the capabilities of these new manufacturing platforms.

The use of social media to turn product design into a collaborative process (as Zuda did for Comics and Threadless did for T-shirts) could be applied in the home to more physically complicated goods such as confectionary (for example using 3D printers for chocolate).

I was lucky enough this week to speak at the 3rd European Summit on the Future Internet at the University of Aalto in Espoo, Finland. Speakers such as Wolfgang Wahlster, Jean-Luc Beylat (President of Alcatel-Lucent Bell Labs in France), and Ilkka Lakaniemi (Director of Business Environment Strategy for Nokia) all spoke on themes related to the ideas in this post.

The challenge for society in the Industry 4.0 era

To temper the excitement associated with these profound changes, considerable concern was also expressed at the summit for the effects on mass employment. Whilst the “re-shoring” of manufacturing is already bringing some manufacturing employment back to developed economies as global wage differentials reduce, there’s no doubt that less people, and with considerably different skills, will be employed in the process of making things as Industry 4.0 gathers pace.

Our challenge as a society and individuals is to continue to create new exchanges of value between each other, in new forms. My observation in the UK is that hand-made products and locally sourced food are in increasing demand, for instance. And there’s no doubt that the quality of our lives would in many cases be improved if more effort were expended maintaining and improving the physical environment around us.

Indeed, there’s some evidence to suggest that growth in the so-called “DIY economy” of freelance employment across trade and professions is accelerating following the recession, supported in some cases by technology platforms for “micro-entrepreneurialism” (such as Etsy‘s online market for handmade goods). These can also be seen as examples of convergence and disintermediation.

I hope we turn out to be as innovative and determined in addressing this social challenge as we are in exploiting the advances of technology for economic reasons.